Lead Product Manager, Digital Content

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead Product Manager, Digital Content will focus on maximizing the impact of brand storytelling and product activation on the web through innovative consumer experiences within our product team. In this role you will fuel digital growth within our commerce ecosystem by collaborating with digital product and design leaders as well as marketing, copy and creative teams to deliver compelling experiences that maximize the impact of brand and product campaigns.

Your Impact

• Own and execute a complex set of projects, through ideation, discovery and implementation, balancing long-term data-driven optimizations with test-and-learn initiatives for your roadmaps. 
• Collaborate with business and marketing teams to identify solutions that streamline content management and improve CMS usability, removing manual pain points and identify opportunities to bring our campaign stories to life.
• Work cross-functionally to ensure strategic alignment, and integration within the broader product line, collaborating regularly with cross-functional stakeholders and leading your team as needed for success.
• Stay competitive by researching the market and identifying ways to differentiate our offerings.
• Lead teams (engineering, UX, etc.) to deliver features, write specifications, and create clear product narratives that articulate project goals, solutions, and success paths.
• Analyze customer feedback, product data, and external benchmarks to identify new opportunities and make iterative changes to optimize the product.
• Manage the Digital Content roadmap, ensuring transparent communication of progress, priorities, and data-driven decision-making across the digital landscape.
• Focus on delivering great products and enhancing the consumer experience, with a passion for making athletes better around the world.
• Define solutions for complex user needs, utilizing strong analytical and problem-solving skills to explore data and research.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree 
• Expertise in using data to drive product decisions, with experience in A/B testing, user research, and analytics tools like Adobe Analytics. 
• Ability to work effectively with cross-functional teams, including engineering, design, and marketing, to drive alignment and successful product outcomes.
• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways. Skilled in framing problems and solutions logically and persuasively, both in writing and speaking. Comfortable presenting to groups and influencing stakeholders effectively.
• Experience working in agile environments, familiarity with tools such as Jira, and strong understanding of the full product lifecycle from ideation to post-launch iteration.

Workplace Location

• Location: Fully Remote
• Return to Work Designation: Fully Remote
• Travel: minimal 
• Licenses/Certifications: N/A

 

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Relocation

• No relocation provided

 

Base Compensation

 $128,570.00 - $176,783.20 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succe