Director, Marketing & Business Development, Business Services Division

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Director, Marketing & Business Development, Business Services Division

Job Profile Title

Director B, Arts and Media, Communications and Marketing

Job Description Summary

The Director of Marketing and Business Development reports directly to the Associate Vice President (AVP) of Business Services and collaborates closely with the Directors of Communications & External Relations and Communications & Special Projects. Together, this three-person leadership team oversees communications, marketing, media relations, customer service/constituent relations, and business development initiatives across the Division of Business Services (BSD).

The Director has primary responsibility for managing the University’s trademark licensing program and leading marketing and communications for the Penn Bookstore. These areas require strong autonomy and strategic alignment with the AVP for execution, monitoring, reporting, and growth. The role also plays a key part in advancing division-wide marketing initiatives, strengthening customer experience, and supporting high-visibility programs such as Campus Express @ Penn, a critical initiative that supports the division's student-facing services.

This position requires sound judgment, exceptional communication skills, and the ability to collaborate effectively with campus partners, external vendors, and peers across the division.

Job Description

Responsibilities

• Manage the University’s trademark licensing program, including vendor/agency contracts, compliance, revenue generation, and policy development, in consultation with the AVP.

• Lead marketing and communications initiatives for the Penn Bookstore, including events, communications, course materials, and social media strategies.

• Collaborate with the Directors of Communications & External Relations and Communications & Special Projects on constituent relations, marketing campaigns, and strategic initiatives.

• Provide hands-on management of the Campus Express @ Penn program, coordinating with the Director of Communications & External Relations to ensure consistent messaging and effective engagement.

• Develop integrated marketing strategies and creative content that amplify divisional services across multiple platforms and channels.

• Coordinate BSD’s participation in campus-wide events; design, distribute, and analyze surveys; and oversee customer feedback mechanisms.

• Serve as liaison with internal University stakeholders and external vendors to advance marketing and business development efforts.

• Contribute to the communications leadership team to deliver consistent, high-quality strategies aligned with divisional standards and priorities.

Qualifications

• Bachelor'