Director of Integrated Marketing

Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.

Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too. 

Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

About the Role: 

WeTransfer is hiring a Director of Integrated Marketing to lead the development of omni-channel marketing programs and campaigns. This role will work closely with other functions in the marketing organization while partnering with key stakeholders like Product and our in-house Creative Studio.

The ideal candidate can operate at the highest level of strategy and lowest level of detail. You’ll collaborate with team members who have different skill sets and perspectives. Because of that, you will also have exceptional communication skills needed to bring an idea to life, starting from a written brief all the way through to a fully integrated marketing program. 

This role will sit under the Brand and Product Marketing team, reporting to the VP of Brand and Product Marketing. 

What you’ll do: 

• Lead strategy and execution of omni-channel marketing campaigns and programs: You’ll work closely with marketing channel owners and disciplinary experts (Product Marketing, Brand Strategy) to develop data-informed programs that support product launches (3-4 per year that drive incremental revenue through high user adoption), full-funnel marketing campaigns (3-4 per year with total budgets between $5-$10M), event and partnership activations. As part of this remit, you’ll engage marketing channel owners (social, email, performance, partnerships) to ensure each campaign + program is measurable and developed with best practices in mind. These campaigns will be segmented per audience focused on driving awareness, changing perception and improving consideration for the WeTransfer brand.
  

• Maintain global integrated marketing calendar: Manage the global integrated marketing calendar for all programs by objective, product, audience and channels. You’ll collaborate with your counterparts in creative Studio, Product Marketing, Partnerships, Brand Strategy, and Growth to keep the calendar reflective of current priorities, and also be responsible for ensuring Marketing is on track to deliver each program on the calendar.
  

• Co-develop resourcing roadmap with the Creative Studio team: Many of the programs you’ll lead will require partnership with WeTransfer’s talented in-house creative studio team. In this role, you’ll work with Studio leadership to effectively prioritize marketing projects so that the Studio can deliver work on-time and on-brief. You will also make sure that creative work is strategically aligned with the marketing brief by providing feedback throughout the creative development process. 
  

• Report regularly on campaign and program performance: The only way we can continue getting better is by learning, so you’ll facilitate a regular cadence of campaign and program retros with key marketing and non-marketing stakeholders. This will include analysis on campaign or program performance, as well as more qualitative insights on how we can improve on our efforts in the future. 
  

• Team management: The Integrated Marketing team is small but impactful. You’ll manage one direct report, providing them with direction, feedback, and guidance as you work together to achieve our Marketing and business goals. 

What you’ll bring: 

• 10+ years experience in an integrated marketing role or similar, preferably in consumer technology or media.

• Strong leadership skills. You’ll communicate with conviction and have an ability to inspire and motivate teams.

• A commercial understanding of how marketing campaigns and programs can help WeTransfer reach our business goals

• Deep understanding of consumer behavior, market trends, and industry best practices - including digital marketing strategies and platforms

• Detail-oriented mindset with a bias toward action 

• Excellent analytical and problem-solving skills

• Track record of building 360º strategic marketing partnerships and corresponding business model