Senior Director, Digital Marketing

Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.  

 

Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime. 

 

• Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees) 
• An Inc. 5000 fastest growing private company in America every year since 2007! 

Description:

The Senior Director, Digital is responsible for leading all digital marketing efforts for Vaco Holdings and brands including social media strategy, online brand reputation, web strategy and campaign strategy.

 

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

 

Duties and Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition and revenue growth while continuously assessing and refining strategies based on industry trends and customer insights.
• Campaign Management: Lead the planning, execution, and optimization of multi-channel digital marketing campaigns, including but not limited to paid media (PPC, social media ads, display advertising), email marketing, content marketing, and SEO.)
• Social Media and Online Brand Reputation: Develop and execute a social media strategy to enhance brand presence, engage the audience and maintain a positive online reputation.
• Website and Web Content Management: Oversee the company's website and web content, ensuring it reflects the brand's messaging and aligns with digital marketing strategies. Monitor website performance and implement improvements to enhance user experience and conversion rates.
• Data Process and Customer Journey: Oversee the data process and customer journey to ensure seamless interactions and personalized experiences at every touchpoint.
• Lead Generation: Drive lead generation efforts across digital channels, coordinating closely with sales and marketing teams.
• Team Management: Build, lead and motivate a high-performing digital marketing team. Provide guidance, mentorship, and support to team members to help them achieve their professional & team goals.

 

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

 

Desired Competencies: 

• Action oriented - Embracing new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. 
• Builds Effective Teams - Creates a shared team mindset while maintaining a healthy, diverse, and a high performing structure.  
• Business Insight- Applies knowledge of business and the marketplace to advance the organization’s goals.  
• Communicates Effectively - Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension. Active listener to ensure clear understanding.  
• Decision Quality - Makes good and timely decisions that keep the organization moving forward. 
• Results Oriented - Consistently achieves results, even under tough circumstances. 
• Strategic Mindset - Looks from above to provide objective perspectives to represent strategies creating lasting business value.

Education and Experience: 

• Bachelor’s Degree preferred.
• Minimum seven (7) years related work experience.
• Digital marketing strategy experience.

 

Location:  In office.

Hybrid/Remote option may be considered with Management approval.

 

Travel Requirements:

25% travel (e.g., 25% travel to differing locations, 75% of the time working from an office)

 

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

 

Frequent:              Sitting, walking, eye/hand/foot