Director of Strategic Communications & Community Engagement

Job Title: Director of Strategic Communications & Community Engagement  

Location: In Office 
Department: Marketing  

Reports To: Chief Customer Officer  

 

Position Summary: 

The Director of Strategic Communications & Community Engagement at OSM is responsible for developing and leading integrated communication strategies that strengthen the organization’s reputation, promote community partnerships, and support internal engagement. This role oversees both internal and external messaging to ensure consistency, transparency, and alignment with organizational values. The ideal candidate is a strategic communicator, experienced in media relations and crisis response, who can serve as a trusted advisor to leadership and a connector between the organization, its people, and the communities we serve. 

 

Key Responsibilities:

External Communications & Brand Messaging 

• Develop and lead the OSM’s public relations strategy, media outreach, and brand reputation efforts. 
• Create compelling press releases, executive messaging, and thought leadership content that reflects our mission and values. 
• Serve as the point of contact for media inquiries, cultivating trusted relationships with local and regional outlets. 
• Collaborate with marketing and brand partners to ensure consistent messaging across digital, social, and partner-facing channels. 
• Optimize engagement on LinkedIn and other Community Management platforms to elevate visibility among professional and healthcare audiences. 

 Internal Communications & Culture Building 

• Lead OSM’s internal communication strategy to foster transparency, employee engagement, and alignment with organizational goals. 
• Lead and oversee the creation and distribution of internal newsletters, executive and intranet updates, and organization-wide events (e.g., town halls, and all-hands meetings). 
• Partner with HR to communicate key initiatives including benefits, leadership transitions, and organizational change. 
• Ensure all messaging is timely, inclusive, and reflective of our values and culture. 
• Draft talking points, FAQs, leadership scripts, and internal memos to support consistent and confident communication. 
• Lead and/or support internal crisis communications to ensure clarity, empathy, and alignment during urgent situations. 

Measurement & Optimization 

• Define and track communication KPIs including: engagement metrics, media reach, and internal sentiment scores. 
• Evaluate and continuously optimize communication channels and methods based on stakeholder feedback and performance data. 
• Monitor brand sentiment, identify emerging risks, and proactively advise leadership on response strategies. 

  

Qualifications:

 

Education & Certifications 

• Bachelor