Senior Specialist Customer Engagement, Consumer EMEA

<p><b>Working mode: </b>Hybrid work arrangement</p> <p><span><span><b><span><span>Main responsibilities: </span></span></b></span></span></p> <p> </p> <p><span><span><b><span><span>Responsible for EMEA Customer engagement (annual calendar execution):</span></span></b></span></span></p> <ul> <li><span><span><span><span>Contributes Customer engagement leader in defining customer engagement annual calendar, investigating  and evaluating potential new approaches</span></span></span></span></li> <li><span><span><span><span>Based on annual Brand portfolio objectives, supports on Customer engagement leader in execution/delivery of customer engagement and content calendar as per defined delivery approach  (BtoB, newletters, webinars, videos, events …)</span></span></span></span></li> <li><span><span><span><span>Responsible for annual Motorsports/Blimp events, on site activation and implementation to the benefit of our customer experience</span></span></span></span></li> <li><span><span><span><span>Acts as main point of contact between internal and external teams for central led customer engagement activations and tools </span></span></span></span></li> <li><span><span><span><span>Manages  external suppliers supporting the execution incl briefing, guiding and challenging them</span></span></span></span></li> <li><span><span><span><span>Briefs and coordinates cross functional contribution to content/customer engagement/sales incentive delivery ( R&amp;D, brand, internal facilities … points of contact)</span></span></span></span></li> <li><span><span><span><span>Briefs and guides internal contributors to content execution across all countries (sales, sales enablement and trade marketing teams for instance)</span></span></span></span></li> </ul> <p> </p> <p><span><span><b><span><span>Accountable for sales incentives calendar execution:</span></span></b></span></span></p> <ul> <li><span><span><span><span>Contributes Customer engagement leader in defining sales incentives annual catalogue, investigating  and evaluating potential new approaches</span></span></span></span></li> <li><span><span><span><span>Accountable for the execution/delivery of sales incentive  ‘trips/events’ / content calendar as per defined Sales incentives/Customer engagement and content calendar</span></span></span></span></li> <li><span><span><span><span>Manages  external suppliers, briefing, guiding and challenging them</span></span></span></span></li> <li><span><span><span><span>Coordinates cross functional contribution to calendar delivery ( R&amp;D, brand, internal facilities … points of contact)</span></span></span></span></li> <li><span><span><span><span>Briefs and guides internal contributors to events execution across all countries (sales, and trade marketing teams for instance)</span></span></span></span></li> </ul> <p> </p> <p><span><span><b><span><span>Main interactions:</span></span></b></span></span></p> <ul> <li><span><span><span><span>Works with Brand content managers to brief on and gather assets required for BtoB content calendar</span></span></span></span></li> <li><span><span><span><span>Works with Central Trade marketing team to understand customer mapping criteria and consequent need for differentiated BtoB content development needs</span></span></span></span></li> <li><span><span><span><span>Works with Hub trade marketing leaders and managers to support execution of sales incentives ‘trips/events’ annual calendar</span></span></span></span></li> <li><span><span><span><span>Works with Motorsports race partners to ensure proper on site customer activation plans execution</span></span></span></span></li> <li><span><span><span><span>Works with external agencies for Customer engagement calendar execution</span></span></span></span></li> <li><span><span><span><span>Works with internal R&amp;D, on site facilities managers to develop and execute engagement calendar content</span></span></span></span></li> </ul> <p> </p> <p><span><span><b>Requirements:</b></span></span></p> <ul> <li><span><span><span><span>Fluent in English</span></span></span></span></li> <li><span><span><span><span>At least 5 years of experience in Marketing, Events and (digital) B2b communication</span></span></span></span></li> <li><span><span><span><span>Strong B2B content experience</span></span></span></span></li> <li><span><span><span><span>Proven events experience, including digital</span></span></span></span></li> <li><span><span><span><span>Proven project management experience</span></span></span></span></li> <li><span><span><span><span>External  customer mindset</span></span></span></span></li> <li><span><span><span><span>Proven communication and relationship building skills.  </span></span></span></span></li> <li><span><span><span><span>Proven ability to perform in a multi-cultural business environment </span></span></span></span></li> <li><span><span><span><span>Proven experience cross countries or at regional level</span></span></span></span></li> </ul> <