Marketing Manager

This Is the Place to Be:​
Connecting Futures Now! DHI Group, Inc. is the parent company of career marketplaces, Dice and ClearanceJobs. We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us.​

You Belong Here:​
Join a mission-driven company that prioritizes you. We are a supportive team that embodies our “One Team” value as we work together and win together. Voted as a certified Great Place to Work®, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work – 35% higher than the average U.S. company. DHI’s culture of inclusivity is anchored by four pillars:  diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!

General Purpose:

The Manager, CRM & Email Marketing, is responsible for owning the email channel and orchestrating campaign frameworks across Dice’s client and candidate business lines. On the client side, this role drives lead-to-customer conversion through targeted, data-informed email programs that support employer and recruiter acquisition goals. On the candidate side, this role leads re-engagement and lifecycle strategy for tech professionals across a broad range of campaign types and program touchpoints. 
Reporting to the Director of Marketing, Demand Generation, this role works cross-functionally with Demand Generation, Product Marketing, Data & Analytics, and Content teams to ensure email programs are strategically sound, well-executed, and continuously optimized. 

Essential Duties and Responsibilities 

• Own the email channel end-to-end across client (employer, recruiter, staffing) and candidate (tech professional) audiences, developing and managing campaign frameworks        mapped to audience segments and funnel stages.  Manage the email marketing calendar, ensuring alignment with broader campaign priorities, product moments, and business goals.
• Maintain email list health, segmentation logic, and database hygiene in partnership with Marketing Operations and Data teams.
• Develop and manage email campaign frameworks, including triggered and drip programs, designed to 
  move client leads from initial capture through nurture, MQL progression, and conversion to paying 
  customer.
• Develop audience segmentation strategies tailored to employer and recruiter personas, ensuring 
  messaging is relevant to role, intent, and stage in the buying journey.
• Partner with Demand Generation and Sales to align email programs with pipeline goals and ensure 
  seamless handoffs between marketing-qualified leads and sales activity.
• Support email programs targeting existing clients, including product adoption, upsell, and 
  retention campaigns that drive engagement and reduce churn.
  Support partner marketing campaigns by developing and executing co-branded or partner-sponsored 
  email programs.
• Develop and execute candidate lifecycle campaigns across re-engagement, product enhancements, and persona-based engagement, delivering relevant messaging based on user behavior, career stage, and lifecycle status.
• Oversee the job alerts email program, overseeing template quality, deliverability, and ongoing optimization to ensure alerts drive meaningful engagement and return visits.    Manage newsletter delivery, including planning, execution, and performance tracking in partnership with Content and Product Marketing teams.
• Support client-sponsored email programs, coordinating execution, targeting, and reporting for advertiser-funded sends to targeted Dice candidate segments.
• Develop and maintain onboarding email journeys for newly registered candidates, guiding new users to key platform features and driving early engagement.
• Manage Dice’s email marketing programs within Marketo and Iterable, building and maintaining workflows, trigger-based programs, and campaign templates.
• Partner with Marketing Operations to ensure technical infrastructure, integrations, data flows, and list management support campaign requirements.
• Oversee email deliverability, ensuring strong sender reputation, inbox placement, and compliance with CAN-SPAM, GDPR, and CCPA requirements.
• Track and analyze key email performance metrics including open rate, click-through rate, conversion rate, unsubscribe rate, and revenue influence, and develop reg