Product Marketing Manager, Enterprise Donor Management

Blackbaud’s Global Marketing COE is responsible for the end-to-end GTM strategy and execution for our portfolio of solutions, which are grouped by product competencies and market segments. Within the Marketing COE, our Product Marketing team is responsible for six critical GTM functions that are delivered with programmatic consistency and underpinned by a culture of innovation and excellence.

• GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; evangelize product fit per market
• Positioning & Packaging: Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel
• Product & Offer Launch:  Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings
• Sales Enablement: Document key sales plays by selling segment; enable frontlines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners
• Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle
• Competitive Insights: Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats

As a Product Marketing Manager for our enterprise donor management solution, your mission is to support Blackbaud’s portfolio through effective content development and Go-To-Market support.  You will be responsible for partnering closely with our other product marketing managers, other marketing teams, and product management to analyze, establish, refine, and create effective messaging and content geared towards our target buyers.  This role will be critical in ensuring successful Go to Market methodology and ensuring the integrity and effectiveness of our message across all marketing channels.

The ideal candidate is self-motivated, an excellent communicator and presenter, an active listener, agile thinker, excellent writer, passionate learner, and thinks about the needs of customers first.  

Details of the role include:

Support the execution of core messaging and content for Blackbaud’s portfolio

• Educate other marketing teams on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace
• Ensure Blackbaud’s unique value proposition is properly represented across all marketing channels through effective positioning, collateral, digital content, 3rd party references, and more by acting as the subject matter expert on all external-facing messaging
• Act as the primary liaison for Demand Generation, Digital, Vertical-based, and Corporate Marketing teams involved in marketing Blackbaud’s solutions and ensure your core solution and persona message provides a successful platform for all marketing stakeholders

Help drive the go-to-market execution:

• Developing a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events.
• Arm internal and external stakeholders with: value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research.
• Partner with product management, customer success, and other teams to improve client communications including generating regular client interactions, developing clear feedback loops, and providing guidance for product advisory groups and other client events

Deliver upon market-specific marketing goals in close partnership with Demand Generation

• Contribute to demand generation goals for the accounting market across all stages of the marketing funnel
• Leverage you market expertise to analyze current demand generation campaigns impacting your target market and provide messaging guidance to develop the most impactful programs
• Collaborate with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generati