Principal Product Manager

The Opportunity

Adobe Express is on a mission to make content creation simple and delightful for everyone—from first-time makers to teams at scale. We’re looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an “aha,” and build durable habits that drive long-term retention.

You’ll define the strategy and roadmap for one of the key workstream on user activation and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.

What you’ll own

Roadmap Creation

Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.

Measurement & experimentation

Establish clear leading and lagging indicators.

Setup A/B tests with well thought of hypotheses and drive these to fruition.

Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.

Cross-functional leadership

• Partner with Content Ops for taxonomy and metadata quality that boost discovery relevance.

• Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.

What you’ll bring

• 10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.

• Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.

• Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.

• Strong product sense for progressive disclosure, guided creation, and task-led journeys—paired with crisp prioritization and trade-off calls.

• Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.

• Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.

• Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.

Nice to have

• Experience with creative tools, assistants/LLMs, or recommendation systems.

• Background in template ecosystems, marketplaces, or content ops.

• Exposure to enterprise change-management and rollout strategies.

How you’ll work

• Customer-back: start with real tasks (flyer, video, social post), not features.

• System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.

• Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.

• Bias to impact: ship increments weekly, land big rocks quarterly.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

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