We are building a team of trailblazers, who embody growth, impact, and excellence.

Job Description

As the Head of Marketing, you will own the entire funnel. You will bridge the gap between our technical engineering excellence and our commercial goals, turning complex reliability data and "obvious" industrial value into a compelling, repeatable growth engine.

Key Responsibilities

• Strategic Positioning: Apply frameworks from Obviously Awesome to refine our narrative. You must be able to take complex technical offerings (like Quantitative Reliability Optimization) and make them "no-brainer" wins for industrial VPs and Plant Managers.
• Demand Generation: Design and execute multi-channel campaigns targeting B2B industrial personas. This includes a mix of high-intent SEM, account-based marketing (ABM) for major enterprise accounts, and technical content marketing.
• Sales & Marketing Alignment: Partner with our sales leadership to automate the top-of-funnel and ensure a seamless handoff for high-value RFPs and consulting engagements.
• Product-Led Growth (PLG): For our software suite, you will experiment with and implement growth loops that drive user adoption and expansion within existing enterprise clients.
• Data-Driven Optimization: Build and manage the "Growth Stack." You should be obsessed with CAC, LTV, and conversion rates, using data to decide where to double down and where to pivot.

Who You Are

• The "Full-Stack" Marketer: You have 8+ years of experience in B2B growth, preferably within SaaS or technical industrial sectors.
• Strategically Minded: You are a fan of Geoffrey Moore and April Dunford. You understand that marketing an engineering-heavy product requires a different playbook than standard B2C SaaS.
• Agile & Adaptable: You are comfortable working in a 400-person organization that balances agile software development with traditional professional services.
• Technical Literacy: You don't need to be a Reliability Engineer, but you must be able to speak their language. You can translate "Mean Time Between Failure" into "Operational Profitability" for a C-suite audience.

Key Performance Indicators (KPIs)

Success in this role is not measured by impressions or "likes." Your performance will be judged on four critical pillars:

Newton Site Adoption: Increasing the active footprint and user onboarding for our Newton software platform across new and existing enterprise accounts. Inbound Lead Velocity: Scaling the volume of high-intent, qualified leads for both software and technical consulting services. Conversion Rate Optimization (CRO): Improving the efficiency of the funnel from initial inbound touchpoint to "Sales Qualified" and "Closed-Won." Attributed Revenue: Direct responsibility for the marketing-sourced pipeline and its successful conversion into realized revenue.

About Pinnacle

Headquartered in Pasadena, Texas, Pinnacle is focused on helping industrial facilities improve reliability performance, resulting in increased production, optimized spend, and improved process safety and environmental impact. Pinnacle bridges the gap between data and reliability decisions by combining reliability engineering expertise with data science and technology. Pinnacle is privately held and has been consistently recognized for its growth by Inc. Magazine, the Houston Business Journal, and more. 

Working Environment  

• Conditions may include working inside and/or outside.  May work around office machinery with moving parts and moving objects.  Working near radiant and electrical energy.  Working closely with others or working alone.  Working extended or irregular hours and travelling by all possible modes of transportation.

Physical Job Requirements

• Ability to walk, stand, sit, kneel, push, stoop, reach above the shoulder, grasp, pull, bend repeatedly, climb stairs, identify colors, hear with aid, see, write, count, read, speak, analyze, lift and carry under 30 lbs., and perceive depth.

Tools and PPE Requirements

• Equipment (machines, tools, devices) used in performing the essential job function include but not limited to computers and related equipment, calculators, copiers, fax machines, and telephone. 

Limitations and Disclaimer

This job description describes the general job duties, accountabilities and physical requirements associates with the position; it is not an exhaustive list of all the duties, accountabilities, or skills required for the position.

The general job duties, accountabilities and physical requirements associated wi