Content Production Lead

Job Description

As the Content Production Lead, you contribute to added customer value, a strong brand, and increased sales by securing the creation and distribution of paid & store content. You work towards aligned and cross-functional goals, driving omni-sales performance and customer centricity in all parts of your work. You are responsible for securing the creation and distribution of all paid media & store content through tight collaboration with production hub, media agency and store teams. You will be part of the Region East Europe team which includes 21 markets – Poland, Hungary, Czechia, Slovakia, Lithuania, Latvia, Estonia, Ukraine, Greece, Cyprus, Bulgaria, Romania, Croatia, Serbia, North Macedonia, Kosovo, Albania, Bosnia and Herzegovina, Türkiye, Kazakhstan, and Georgia.

Key Responsibilities

• Be fully immersed in the local daily customer communications plan to anticipate the asset production needs for paid media and store communications.
• Closely collaborate with Media specialists & Media agencies to support the implementation of paid media and store activities.
• Brief & coordinate media assets requirements and needs with local Media agencies, regional Production hub, and local Content Editors, Copywriters, and Content coordinators.
• Close collaboration with Global brand marketing and Business units (production managers) to secure full understanding of the paid media campaigns.
• Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens.
• Collaborate with other teams including regional Production hub, NCG team, local Content Editors, Copywriters and Content coordinators, Material leads, and Store Visual team regarding POS assets and plans.
• Collect input and feedback from stores and the Visual team around the in-store communications material and asset allocation and share with relevant stakeholders.

Qualifications

Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open-minded team players who by being curious, innovative, and forward-thinking want to change our business and the whole industry.

What you need to succeed:

• 3+ years of working experience in marketing or media roles in an agency or in-house.
• You have operative and creative content production experience from a fashion retail background.
• Experienced in planning production for multiple channels
• Expert in formats and assets for paid media (TV, OOH, OLV, Display, Social, Print, etc).
• Good understanding of printed formats and communication used in retail stores.
• Good understanding of the local media landscape and how media agencies operate.
• Informal leadership with strong stakeholder management and negotiation skills.
• Good communication skills, including fluent written and spoken English. 

Additional Information

This is a full-time position with a local contract, located in Warsaw, Poland. The Content Production Lead is reporting to the Content Operations Manager.

Sounds interesting? Apply by sending in your CV in English as soon as possible, but no later than the 16th of June. 

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.  

Additionally, what’s in it for you: 

• Stable employment contract in an international company with a unique culture 
• Hybrid work model (3 days in the office, 2 days WFH) 
• 25% staff discount for you and your family member  
• Access to the LinkedIn Learning Platform 
• Sharing the cost of Sports Activities 
• Sharing the cost of Private health insurance 
• Referral Program for external colleagues joining 
• Regular feedback from your manager and colleagues, so you can grow 
• Extensive internal trainings and onboarding program 
• Possibility of growing within the company (over 70% of our recruitment processes are internal) 

…& more  

In addition to our global benefits, all our local markets offer different competitive perks and benefi