Senior Manager - Programmatic Strategy

We are looking for an experienced Senior Manager - Programmatic Strategy who can support the growth of new and existing client’s programmatic investment across the US market to help achieve our agency growth strategy. A successful candidate has experience managing multiple workstreams and stakeholders and has an enthusiasm for programmatic media innovation and advertising. The ideal candidate will work towards revenue growth and demonstrate exemplary service and expertise within the programmatic and digital media space.  

You will be responsible for working across several accounts - working towards delivering exceptional account strategy, direction, and service. You will develop deep knowledge about the clients and their goals through positive relationships with key account leads, acting as a trusted programmatic expert.    

What will you be responsible for?  

Reporting into the Director of Programmatic Strategy and Planning, you will lead the Programmatic strategy and assist in multi-channel agency pitches.  

Client Servicing - Programmatic  

• Delivering a world class service – the agency account and planning teams are the primary clients, so you will communicate well with agency colleagues and share your knowledge striving to constantly improve the reputation of programmatic investment through your professional attitude and knowledge of the space.

• Demonstrate programmatic leadership – you will need a high-level knowledge of digital media, programmatic technology and industry to help champion programmatic investment with the agency account teams and with the end client. Working closely with FYND leadership, to better understand our USP to up-sell and improve solutions based on market trends.

• Drive business growth – the growth of our programmatic business depends on the increased adoption of FYND across media plans. You will assist at the planning stage to ensure that FYND’s programmatic offering is considered from a strategic growth process and act as the advocate to push programmatic solutions by having constructive data led discussions.

• Proven experience of building strong relationships with key decision makers and stakeholders across the agency.

• You will articulate the value of FYND Media service for each client through effective and insightful data led presentations. You will be an expert in explaining difficult data led concepts and analysis in a story driven discussion to educate and upsell ideas.

• You will act as a point of escalation for all top line programmatic queries and troubleshooting problems, deep-dives and be considered an expert in programmatic strategy and planning, through both platform-working knowledge and a strong understanding of industry trends and competitor offerings.

• Ensure a complete understanding of end-to-end programmatic strategy and planning from a commercial and revenue front is adopted alongside how to address agency planning versus our internal programmatic solutions.

• Working with internal departments as well as carrying out your own research rapidly learning and articulating new value propositions and building case studies and other relevant material to drive client investment in our programmatic solutions.    

New Business/Sales - Programmatic  

• Leading business development pitches as the programmatic expert.

• Creating and amending programmatic collateral to support the pitch and selling in FYND’s programmatic solutions.

• Creating case studies to support the wider Business Development and account teams.

• Working with marketing leads to help improve/create relevant programmatic content such as whitepapers or social media articles that can help promote our great work.      

What are the requirements of the role?

• 4+ years in the field of agency sales/client servicing role in the digital media and or programmatic space.

• A proactive, self-starter who can use their own initiative to spot and leverage opportunities via innovation and forward-thinking and are comfortable working with multiple stakeholders and leadership team.

• Application of industry & technical knowledge of internet functionality, the online advertising industry, trends, technologies, and pricing models.

• Strong programmatic knowledge to meet client objectives. A deep understanding of our competitor’s programmatic solutions to be able to convey our USPs versus theirs.

• Experience working with programmatic Display, Video, and Mobile. CTV, Audio, DOOH are a plus.

• Working with marketing leads to help improve/create relevant programmatic content such as whitepapers or social media articles that can help promote our great work.