Senior Performance Marketing Manager

<h3>WHO ARE WE LOOKING FOR?</h3> <p><span>At Journi, a creative tech company and <a href="https://www.trend.at/unternehmen/das-innovativste-start-up-oesterreichs-journi">Austria's most innovative start-up of 2024</a>, we’re building <strong>the world’s #1 most-downloaded printing app</strong>. Our app empowers customers to effortlessly create beautiful photo books and other print products. Using AI technology, we automatically create personalized designs based on the content our users want to print. Be part of a team of highly motivated and like-minded individuals who you can learn from—and who are excited to learn from you too!</span></p><h4><span>JOIN US ON OUR JOURNEY TO #1 – AND STAYING THERE</span></h4><span><br/></span><p><span>In September, Journi became the most downloaded photo book app in the world – and we’re just getting started. As we continue scaling internationally, we’re looking for a smart, ambitious, and data-driven Mobile Performance Marketing Specialist to help fuel our next stage of growth.</span></p><p><span>You’ll play a central role in acquiring high-value users across Meta and Google, working with a healthy monthly budget and full creative support. If you're excited by performance marketing, love turning insights into impact, and want to grow in a scale-up that's redefining how people preserve memories – we’d love to meet you.</span></p> <h3>WHAT YOU'LL DO</h3> <ul><li><p>Take hands-on ownership of user acquisition across assigned markets and channels (primarily Meta and Google), managing campaigns and optimising for scale, efficiency, and profitable growth in line with the team’s monthly budget targets.</p></li><li><p>Manage a monthly performance budget in the 5- to 6-figure range, using your analytical skills to continuously track, measure, and optimise paid ads to hit conversion and ROAS targets.</p></li><li><p>Collaborate cross-functionally with creative, product, brand, and CRM teams to help build a cohesive user journey from first click through to purchase.</p></li><li>Take initiative on related marketing and growth projects that come up as part of life at a scale-up, bringing a proactive and hands-on mindset whilst maintaining a laser focus on the goals for paid ads</li></ul> <h3>YOUR BAG OF TRICKS</h3> <ul><li><p>Minimum 3 years experience advertising apps across Meta and Google</p></li><li><p>You’ve owned performance budgets of at least €70k+/month and can independently drive profitable growth at scale</p></li><li><p>Demonstrable success in growing an app’s user base (even better if it’s in markets like DACH, France, the US, or the UK)</p></li><li><p>Strong analytical skills with the ability to quickly interpret data and act on campaign insights to achieve performance goals</p></li><li><p>Comfortable working with Tableau or other BI tools</p></li><li><p>Proven track record of working toward key strategic metrics like CPI or CPP</p></li><li>Experience working in a start-up / scale-up environment</li></ul> <h3>WHO YOU ARE</h3> <ul><li><p>You’re drowning in common sense, have the confidence to act on it</p></li><li><p>You’re constantly learning, self-motivated, and hungry to succeed - we want to grow not just as a company, but as individuals</p></li><li><p>You’re comfortable taking responsibility and want to join a company where you can make an impact</p></li><li><p>You’re a team player and can work towards company-wide goals</p></li></ul> <h3>NICE TO HAVE</h3> <ul><li><p>Knowledge of other app advertising channels (ASA, TikTok, Pinterest, Outbrain, and more)</p></li><li><p>Demonstrable success increasing conversion rates on Play/App Store pages and custom product pages</p></li><li><p>Multiple languages are always useful, especially if you have native-level fluency in English (especially British, American, or Australian tone of voice), German, Italian, or Spanish</p></li></ul> <h3>WHAT WE OFFER</h3> <p>A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team and that’s why we offer:</p><ul><li>A fair annual gross salary in accordance with the Collective Agreement, starting from €56,000 (38.5 hours per week for a full-time role). Our final offer depends on your experience and qualifications amongst other factors.</li><li>Access to experts in the UA field working with us as consultants for both mobile and web → gain specialist understanding of a wide range of marketing strategies for a successful start-up</li></ul><p><strong>Plus, a bunch of awesome social benefits, such as:</strong></p><ul><li><strong>Vacation goals:</strong> 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)</li><li><strong>A space to thrive: </strong>a fun, bright and award-winning office built by the Journi Team, complete with ping-pong and foosball tables to blow off steam</li><li><strong>Work your way:</strong> enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10a