Become a part of our caring community
 

As Director, Executive Visibility and Reputation, you will lead the strategy and execution of a comprehensive visibility program for CenterWell executive leadership. This role is responsible for strengthening the external presence of key leaders and building differentiated trust, credibility, and confidence in CenterWell among priority audiences.
You will serve as a member of the Corporate Communications leadership team and work collaboratively across functions to develop and deliver integrated communications strategies that elevate CenterWell’s reputation, amplify its market leadership, and align with enterprise priorities. You will also act as a trusted advisor to senior executives, shaping how they show up in key external and internal moments.

Key Responsibilities

• Define and lead a comprehensive executive visibility strategy aligned to CenterWell's business priorities, growth strategy, and brand positioning
• Shape and evolve the CenterWell executive narrative, ensuring a clear, consistent, and differentiated voice across all channels and engagements
• Identify and activate high-impact opportunities to position executives as thought leaders in healthcare and senior-focused care
• Lead the creation of compelling, executive-level content including speeches, talking points, LinkedIn content, op-eds, bylines, and presentations
• Translate complex business strategies and healthcare topics into clear, relevant, and engaging storytelling
• Maintain a consistent cadence of proactive thought leadership tied to industry trends, innovation, and CenterWell's unique capabilities
• Curate a diverse mix of content formats (e.g., video, text, articles, presentations) tailored to target audiences and platforms
• Collaborate closely with Marketing, Brand, HR, Government Affairs, and business leaders to ensure alignment and consistency across communications
• Integrate executive visibility into enterprise campaigns, announcements, and key milestones to maximize impact
• Leverage data, insights, and analytics to inform strategy, measure effectiveness, and continuously optimize approaches
• Establish and track KPIs tied to reach, engagement, sentiment, and reputational impact
• Regularly report on performance and provide actionable recommendations to enhance outcomes
• Manage external agency partners and internal resources to deliver high-quality, timely outputs
• Foster strong, trusted relationships with executive stakeholders and business partners, ensuring alignment and operational efficiency

What Makes You Successful

• Strategic thinker with strong business acumen and ability to connect communications to enterprise outcomes
• Data-driven mindset with a focus on measurable impact
• Skilled at influencing and advising at the executive level
• Commitment to fostering an open, inclusive, and diverse culture at Humana
• Ability to operate with agility, discretion, and sound judgment in a fast-paced environment

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in communications, public relations, or a related field
• 10+ years of communications experience, with a proven ability to design and deliver strategies that drive results across external audiences
• Deep expertise in developing and driving social media strategy
• Advanced proficiency in the Microsoft 365 suite, including Teams and SharePoint

PREFERRED QUALIFICATIONS

• Experience working for a large matrixed or healthcare organization
• Experience and comfortability using  AI tools

ADDITIONAL INFORMATION

This role is fully remote.

In this role you will have domestic travel up to 10%.

In this role you will report to an Associate Vice President of Corporate Communications.

 

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$168,000 - $231,000 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-bei