Global Head of Digital Products & Consumer Data (6 Month Fixed Term Contract Position)

Global Head of Digital Products & Consumer Data

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About the function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the team

About the role

Johnnie Walker's Global Head of Digital Products & Consumer Data is responsible for translating brand & business strategies into digital & omnichannel consumer experiences that improve growth, engagement, marketing efficiency and brand equity.

To do so requires us to manage our digital platforms and owned channels in a new way for Diageo—moving away from fragmented websites and technology to global brand, brand home and D2C platforms managed centrally as technology products that enable brand and market success.

This role balances strategic digital marketing & eCommerce skills with the technical expertise needed to deliver digital innovations and direct technical development resources.

JohnnieWalker.com is highly complex and live in 41 markets that require global coordination and localized support. The brand—and the person in this role—is also a critical contributor to Diageo’s broader Digital Transformation priorities and the creation of best-in-class marketing technologies.

Role responsibilities

This role is responsible for defining, building and managing our owned digital channel platforms globally–JohnnieWalker.com, Data capture, CRM, SEO, Analytics—while supporting the digital capability needs of local markets with a variety of digital regulations.

Responsible for the creation of end-to-end product & data strategy & roadmaps, product prioritization and development, and implementation of technical capabilities & integrations for Johnnie Walker as well as shared capabilities for Diageo brands.

Responsible for providing recommendations on how product/data strategy informs brand strategy.

This role is responsible for defining, building, and managing our owned digital channel platforms globally–JohnnieWalker.com, Data capture, CRM, SEO, Analytics—while supporting the digital capability needs of local markets with a variety of digital regulations.

Top Accountabilities

• Own the digital product strategy, vision and roadmap for JW owned platforms.
• Plan, Design and Execute seamless Digital & Omnichannel e2e experiences.
• Manage BAU and transformation product development teams.
• Direct Decision Sciences teams and agencies to understand the consumer journey end-to-end and continuously drive conversion through Digital and Omnichannel experiences.
• Identify the key CRM capabilities required with brand and commercial teams to launch & build at scale management et