Director GTM Analytics and Planning

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

About the Role

We are seeking a strategic and visionary Director of GTM Analytics & Planning to lead the development and execution of our GTM analytics strategy. This role is pivotal in accelerating revenue growth, optimizing GTM performance, and empowering cross-functional stakeholders with actionable insights. You will develop a high-performing analytics team and partner with Sales, Marketing, Customer Success, Corporate Strategy and Finance to define performance metrics and guide strategic initiatives.

As a senior leader within Revenue Operations, your insights will power decision-making at the highest levels, influence how we grow and retain customers, and ensure alignment across our GTM ecosystem. If you are passionate about transforming data into strategy and thrive in a high-impact, fast-paced environment, we’d love to hear from you.

What You'll Do: 

Strategic Leadership & Planning

• Lead the annual GTM planning process in partnership with Sales, Marketing, Finance, and Corporate Strategy.
• Build business cases for growth initiatives (e.g., segment expansion, territory design, headcount allocation).
• Define, standardize, and evolve GTM KPIs; maintain a centralized performance metrics framework.

Analytics & Reporting

• Architect and operationalize a scalable analytics framework to evaluate GTM performance, market trends, and customer behavior.
• Manage the design, development, and enhancement of GTM dashboards, reports, and self-service BI tools.
• Own the CRO reporting cadence, ensuring insights are timely, actionable, and aligned with business goals.
  
  

Team & Stakeholder Management

• Build and mentor a team of analysts and GTM insights specialists across global locations.
• Act as a strategic partner to Sales, Marketing, Customer Success, Finance and Corporate Strategy leaders.
• Foster a culture of data-driven decision-making throughout the GTM organization.

Data Governance & Infrastructure

• Ensure data accuracy, integrity, integration and availability across all GTM systems and analytics environments.
• Develop and implement best practices for data governance, analytics methodology, and reporting.
  
  

Innovation & Enablement

• Champion the adoption of advanced analytics tools and visualization platforms.
• Lead the design of a scalable self-service analytics environment to empower non-technical users.
• Present data-driven narratives to executive stakeholders, influencing top-level strategy.

What You'll Bring: 

• Bachelor’s degree required; Master’s degree in Analytics, Business, Economics, or related field strongly preferred.
• 7–10+ years of experience in analytics, revenue operations, business intelligence, or strategic planning roles, ideally within high-growth B2B or SaaS environments.
• Proven experience leading cross-functional analytics teams and building analytics strategies that directly impact revenue growth.
• Deep understanding of GTM analytics, including sales funnel analysis, marketing attribution, pipeline health, and customer retention metrics.
• Strong knowledge of SaaS-based territory and quota management processes and sales compensation structures.
• Technical proficiency in SQL, Excel, and one or more scripting languages (Python/R); advanced experience with BI and data visualization tools (e.g., Domo, Clari, Tableau).
• Familiarity with CRM, marketing automation, and customer success platforms (e.g., Salesforce, Marketo, Gainsight).
• Strong communication skills with the ability to distill complex analytics into clear business recommendations.
• Strategic thinker with a track record of influencing senior stakeholders and aligning analytics with organizational goals.
  
  

Preferred Attributes

• Experience managing analytics for Revenue Operations or GTM Strategy in SaaS companies.
• Background in consulting, finance, equity research, or strategic planning is highly valued.
• Expertise in business modeling, scenario analysis, and balanced scorecard development.
• Demonstrated success in driving adoption of analytics tools and establishing data-driven cultures.

 

Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core value