Regional Social Media Specialist

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Harman Kardon, and Mark Levinson
• Unite your passion for industry-leading audio experiences with culture-defining brand creative
• Create pitch-perfect content and centralized creative solutions that enable and empower globally aligned, localized expression across markets

About the Role

The Regional Social Media Specialist is responsible for implementing and executing the social media strategy across the Region. This role drives brand engagement, supports product launches, and amplifies brand storytelling through digital-first content and integrated campaigns. The ideal candidate is a strategic thinker and strong executer with an understanding of social media management, agency collaboration, and cross-functional coordination.

What You Will Do

Social Media Strategy & Execution

• Implement the global and regional social media strategy across brand and product campaigns.
• Manage day to day content on regional social media accounts and collaborate with local teams on country-specific accounts.
• Execute integrated, consumer-centric campaigns across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms.
• Ensure brand consistency and creative excellence across all digital touchpoints.

Content & Community Marketing

• Contribute to the development of digital-first content strategies aligned with brand goals and audience insights.
• Partner with internal teams and agencies to produce compelling storytelling and real-time content.
• Foster audience engagement through community management and reactive storytelling that taps into cultural moments.

Campaign Management & Localization

• Build and execute social media campaigns from agency briefing to creative development, localization, and post-campaign analysis.
• Support global campaign rollouts within the Region, ensuring relevance and resonance with local audiences.

Cross-Functional Collaboration

• Work closely with Media, Online Sales, Product, PR & Influencer Marketing, and Customer Support teams to align social media activities with broader marketing efforts.
• Support other functions such as automotive, retailer, and distributor teams with social content and campaigns.

Agency Management

• Lead day-to-day communication with social media agencies
• Facilitate collaboration between agencies and internal stakeholders to ensure smooth execution.

Content Calendar & Platform Innovation

• Own the execution of the monthly integrated content calendar from the client side, reflecting brand priorities, launches, and influencer activations.
• Monitor platform trends and support test-and-learn initiatives with emerging formats, creators, and technologies (e.g., AI, social commerce, AR/VR).

Measurement & Optimization

• Support reporting efforts including monthly, quarterly, and annual dashboards.
• Partner with Insights and Paid Media teams to track KPIs, deliver campaign recaps, and optimize performance.
• Assist in budget and vendor management.

What You Need to Be Successful

• Bachelor’s Degree required.
• Minimum 3+ years experience with demonstrated success in driving digital marketing initiatives from concept to execution and reporting.
• Experience in executing global brand campaigns, digital media, online promotions, content development, and search.
• Proven experience contributing within a team framework to deliver creative digital campaigns and innovative media programs, while supporting content and messaging improvements rooted in compelling storytelling.
• Solid knowledge of digital marketing, engagement, media trends, analytics, and emerging tactics.
• Experience coordinating across multiple stakeholders and supporting the implementation of regional digital marketing strategies.
• Strong planning and organizational skills