Marketing Analyst & Data Operations Manager- Remote, US or Los Angeles, CA

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com.

Our Marketing Analyst and Data Operations Manager role supports the Senior Director of Global Marketing, Donor Gamete Services and works closely with the team of leaders across the California Cryobank and Donor Egg Bank USA brands. The Marketing Operations Manager is a proactive leader that is excited about data and the stories it tells. This role is responsible for optimizing the efficiency and effectiveness of B2B and B2C marketing activities within the organization. It involves digging deep into the “how and the why” to understand the breadth of the donor egg and donor sperm businesses including workflows across donor recruitment and operations, cryopreservation/lab, sales, genetics, legal, finance and product. You will be the subject matter expert for Donor Gametes Marketing-related data that will be leveraged to make impactful data-driven decisions - manage marketing processes, analyze performance metrics, and recommend and implement strategies to optimize marketing effectiveness and drive business growth.  This role can be remotely based in the US or based at any of our US offices.

• Process Management and Optimization:
  • Analyze existing marketing processes and workflows to identify areas for improvement (inefficiencies, barriers to success, etc).
  • Develop and implement strategies to streamline marketing processes, optimize collaboration between teams, and increase operational efficiency.
  • Establish best practices, standard operating procedures (SOPs), and workflows to ensure consistency and quality across marketing initiatives.
• Marketing Performance Analysis:
  • Define KPIs and metrics to measure the effectiveness of marketing campaigns, channels, and initiatives.
  • Utilize data analytics and reporting tools to track marketing performance, analyze trends, and identify opportunities for optimization.
  • Provide insights and recommendations to marketing leadership based on data analysis to improve campaign targeting, messaging, and ROI across many audiences; work with the team to quickly implement these recommendations and pivot as necessary.
• Marketing Technology Management:
  • Evaluate, implement, and manage marketing technology solutions, including marketing automation platforms, CRM systems, analytics tools, and other software applications.
  • Ensure seamless integration of marketing technology stack with internal systems and processes, in collaboration with IT/tech teams across CooperSurgical. 
  • Provide training and ongoing support to marketing teams on the effective use of marketing technology to drive campaign execution and performance.
• Budgeting and Resource Allocation:
  • Collaborate with marketing leadership to develop and manage marketing budgets, including allocation of funds across channels, campaigns, and initiatives.
  • Track marketing spend, analyze budget utilization, and provide insights to optimize resource allocation and maximize ROI.
  • Implement processes and tools to monitor campaign costs, track expenses, and ensure adherence to budgetary guidelines.
• Cross-Functional Collaboration:
  • Partner with cross-functional teams, including sales, product management, finance, donor operations, and tech/IT to align data needs, marketing strategies and initiatives with overall business objectives.
  • Coordinate with sales operations to ensure alignment between marketing and sales processes, lead management, and revenue attribution.
  • Collaborate with tech/IT teams to leverage technology solutions, data integration, and infrastructure support for marketing activities.

Travel: ~10%

• Strong analytical skills with the proven ability to interpret marketing data, analyze performance metrics, derive actionable insights, develop strategies, and execute plans efficiently. 
• Proficiency in marketing technology platforms, CRM systems, marketing automation tools, and data analytics software.
• Excellent pro