Director, Loyalty Programs

<p><strong>Title of role: Director, Loyalty Programs</strong><br><strong>Location: </strong>New York, NY or Boston, MA; Hybrid (2 days in the office required)&nbsp;<strong><br>Approved Salary Range: $180,000-$200,000</strong></p> <p>&nbsp;</p> <p><strong>About the Role</strong>:</p> <p>At Rue Gilt Groupe (RGG), our vision is to spark delight through daily discovery. As the <strong>Director of Loyalty Programs</strong>, you will lead one of our most critical enterprise strategies: engaging our most dedicated members to accelerate growth.</p> <p>In this high-impact role, you are the General Manager of the Rue365 and Gilt Unlimited Annual programs. You will be responsible for building a top-tier loyalty experience that connects world-class brands to a new generation of shoppers, ensuring RGG remains a premier style destination. You will sit on the Marketing team and mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and member stickiness.</p> <p>You will be successful in this role if you are a customer-first thinker, a strong collaborator, and results-oriented.&nbsp; You will leverage and add to our technology stack, marketing strategy and customer insights to future proof our loyalty offerings, ensuring we deliver maximum incremental value for our millions of members and profitable growth.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Drive the Loyalty Strategy P&amp;L</li> <li> <h2>&nbsp;</h2> <ul> <li>Take full P&amp;L ownership of a key segment that generates a significant percentage of company</li> <li>Set the annual plan and long-term strategy to achieve program objectives and deliver profitable growth.</li> <li>Mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and retention.</li> </ul> </li> <li>Innovate and Future-Proof <ul> <li>Own the complete lifecycle for new features and strategies, leveraging customer insights and cutting-edge tech—including AI—to build superior customer</li> <li>Demonstrate tenacity by moving quickly to solve complex problems and unlocking growth without letting perfection hinder progess.</li> </ul> </li> <li>Lead through Data and Insight <ul> <li>Serve as the internal expert on our top-tier customer</li> <li>Steer a comprehensive analytics agenda, solving complex marketing problems from hypothesis to execution.</li> <li>Collaborate with technical and advanced analytics teams to prioritize builds that drive incremental profit and high Loyalty NPS.</li> </ul> </li> <li>Build and Motiva