Sr Dir., Product Marketing Manager, Technology Workflows

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are looking for a talented leader and experienced product marketer to lead the IT Service Management (ITSM) and IT Operations Management (ITOM) product and solutions marketing team.   

Reporting directly to the GVP, Product and Solutions Marketing, Technology Workflows, this leader will help spearhead our largest and most strategic product and solutions offerings. We are looking for someone who excels at core product marketing skills (strategy, positioning, messaging, sales enablement and GTM) but also brings a CMO mindset by focusing on a solutions-based approach spanning multiple Business Units (BUs) and products. Key responsibilities include crafting impactful messaging, designing impactful campaigns, defining our web and event presence, as well as development of differentiating thought leadership. The ideal candidate has a deep understanding of the marketplace and the challenges and outcomes that CIOs and CTOs are striving for. You must be able to bridge the C-level needs to the different buying personas that span multiple departments.  

You will partner closely with global marketing, product management, sales, solution consulting and our ecosystem to position ServiceNow as the leader across multiple product categories, generate and accelerate pipeline and increase adoption. While we are enjoying rapid growth, we believe a driven, passionate individual can accelerate our growth and market leadership even further.  

Your impact will rely on competitive understanding, clear positioning, great messaging, and building the right relationships with product, sales, marketing, and our ecosystem.  

What you get to do in this role:  

• Define our IT Service Management (ITSM) and IT Operations Management (ITOM) GTM strategy and product marketing execution.  

• Deliver competitively differentiated messaging and audience activation, deeply grounded in business relevance.  

• Act as a thought leader, evangelist, and spokesperson at events, with customers, analysts, and press.   

• Drive internal alignment with extended product and solution marketing teams.  

• Deliver strategic assets such as demos, marketing videos, and web content.  

• Cultivate a broad set of customer stories across industries, use cases and geographies to highlight the value customers are achieving.  

• Build deep relationships with customers at leading companies.  

• Lead and develop a world-class team of product and solution marketers. 

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.  

• Bachelor’s degree, MBA preferred.  

• 10+ years of product management, product marketing, or general marketing experience with at least 5 years of experience in B2B customer service technologies.  

• Strong ability to inspire and coach, with a proven record of accomplishment of hiring, managing, and leading high-performance teams.  

• Results-driven, and comfortable with both the analytical and creative sides of marketing  

• Extremely organized and detail oriented with the ability to go from executive level guidance to hands-on executor as needed.  

• Demonstrated ability to work across functions within and outside of Marketing, building relationships to drive results.  

• Natural understanding of needs of IT Workflows customers across multiple types of organizations and industry verticals.  

• Up to 25% travel to support sales efforts and industry events, as global health situations permit.  

For positions in this location, we offer a base pay of $225,000 - $405,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.