Senior Downstream Product Marketing Manager

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey

How you'll make an impact:

Go-to-Market Strategy & Execution

• • Develop and execute launch plans for devices and digital platforms, including messaging, positioning, and segmentation strategies.

  • Align product marketing with clinical workflows and care delivery + patient journey.

  • Collaborate with upstream marketing and clinical teams to ensure evidence-based positioning and value messaging.

Sales Enablement & Field Support

• • Create sales tools tailored to key customer groups, including clinical data summaries, reimbursement guides, and competitive comparisons.

  • Conduct training sessions and field visits to support sales reps and gather real-world feedback.

  • Partner with sales leadership to identify adoption barriers and develop targeted campaigns to overcome them.

Campaign Development & Demand Generation

• • Lead integrated campaigns across digital, print, and live channels to drive awareness and demand for cardiac solutions.

  • Manage content creation including physician-facing brochures, patient education materials, webinars, and case studies.

  • Utilize CRM and marketing automation platforms to track engagement and optimize outreach.

Customer Engagement & Advocacy

• • Build relationships with key opinion leaders (KOLs) in cardiology and electrophysiology.

  • Organize advisory boards, speaker programs, and peer-to-peer education initiatives.

  • Develop patient and provider advocacy strategies to support product adoption and retention.

Market Intelligence & Competitive Analysis

• • Monitor trends including guideline updates, reimbursement changes, and emerging technologies.

  • Conduct competitive analysis and voice-of-customer research to inform product positioning and lifecycle strategy.

  • Translate insights into actionable marketing plans and product enhancements.

Cross-Functional Collaboration

• • Work closely with Upstream Marketing, Clinical Affairs, Regulatory, R&D, and Operations to ensure marketing strategies are aligned with product capabilities and compliance requirements.

  • Serve as the voice of the customer in internal planning and product development discussions.

Program Management & Campaign Execution

• • Lead cross-functional marketing programs from concept to completion, including product launches, demand generation campaigns, customer engagement initiatives, and brand awareness efforts.

  • Translate strategic marketing goals into detailed project plans, timelines, and deliverables, ensuring alignment with business objectives and stakeholder expectations.

  • Act as the central hub for campaign coordination, facilitating collaboration between content, creative, digital, product, and sales teams to ensure timely and high-quality execution.

  • Monitor program performance in real time, adjusting tactics and resources as needed to meet KPIs and deadlines.

Marketing Operations & Process Optimization

• • Design, implement, and continuously improve marketing processes, workflows, and governance models to increase efficiency, scalability, and accountability.

  • Own the marketing calendar and ensure visibility and alignment across teams on key initiatives, launches, and milestones.

  • Standardize campaign briefing, intake, and review processes to streamline execution and reduce bottlenecks.

  • Serve as a change agent for operational excellence, identifying gaps and introducing tools or frameworks that e