Brand Innovation Director

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Position Overview

This role was designed for the person who spends their day asking “what if?” in order to make ideas bolder, inspire creative teams, drive major results, and dream in possibility. As the Director of Brand Innovation, you will be responsible for leading the charge in developing and implementing innovative, creative strategies to elevate our brand and create conversation. 

You will lead a culture-and-consumer-obsessed team who is ready to break traditional marketing with Yahoo’s resurgence. The team will support the Yahoo brand, Yahoo Sports, Yahoo Finance, and Yahoo Home Ecosystem (News, Mail, Search) by concepting ideas to drive mass earned media that get people to take action. 

You will be at the forefront of driving creative and groundbreaking brand initiatives, positioning Yahoo to win in culture. Your role will be crucial in shaping the future of Yahoo, setting the standard for innovation, and leveling up the work across teams.

Two Key Focus Areas Responsibilities:

1. Support cross-functional teams to develop campaigns and connect product work to culture.

2. Identify gaps in the marketing calendar and proactively generate opportunities to keep Yahoo top of mind for consumers.

What you’ll do:

Bold Idea Generation

• Share and champion bold and creative ideas that have the power to elevate Yahoo’s perception, igniting our loyalists and creating intrigue with potential new users.

• Lead the ideation and development of disruptive ideas that push the boundaries of expected branding and marketing.

Innovation and Execution 

• Foster a culture of innovation and curiosity to do the unexpected.

• Build and lead a team of highly-efficient go-getters who are set up for success to move fast.

Earned Media

• Prioritize earned media strategies, focusing on ideas that generate conversation and engage our audience, driving organic brand visibility and growth.

Strategic Alignment

• Deeply understand the company's strategy and insights, ensuring that all creative work aligns with our larger mission and contributes to our strategic goals.

• Collaborate with cross-functional partners to provide innovative campaign concepts that align with their objectives, helping to launch new initiatives and enhance brand awareness.

Qualifications

• 10+ years of experience in brand management, brand innovation, digital strategy, or social media, with a strong track record of success.

• Proven ability to think creatively and drive breakthrough ideas.

• Proven experience in managing and executing integrated marketing campaigns, both in agency and in-house settings.

• Demonstrated ability to lead and inspire teams of creatives and strategists, fostering innovation and collaboration.

• Proficiency in working with production teams to efficiently bring creative ideas into the market.

• Strong understanding of market research and consumer insights.

• Strategic thinker with the ability to align innovative efforts with broader business objectives.

• Excellent communication and presentation skills.

• Ability to thrive in a fast-paced, dynamic environment.

• Bachelor's degree in Marketing, Business, or a related field

Ideal Candidates

We are looking for someone who is full of energy and new ideas. This person is connected to culture, obsessed with customers and wants to get breakthrough thinking out in the world.

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Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following