Director, Product Marketing – GenAI Low Code & Automation Solutions

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking an emerging product marketing expert who craves to be part of a great company in a large, fast-growing market segment ($64B TAM). A successful PMM leader must drive cross-functional revenue motions to successfully deliver high-impact results. We index heavily on great messaging and positioning skills and cross-functional partnership. If you are a natural storyteller, and work with a ‘one team, one dream’ mindset you should apply.  

As Product Marketing Director, you will drive the messaging, positioning and GTM strategy for ServiceNow’s Low Code & Intelligent Automation offering. You will work with our product business units and sales teams to drive awareness, articulate strategy, and accelerate growth. You will demonstrate a passion for developing the right customer narrative and experiences across your products and solutions in the form of a product marketing strategy and plan and work cross-functionally to execute the plan successfully.   

The ideal candidate is experienced in enterprise software product marketing and a quick study, able to consume complexity across a vast array of products, market segments, customer segments, geographies, and industries. They can simplify these complexities to be easily learned and understood by GTM and marketing teams for use with our target markets. The ideal candidate is a self-starter who can lead the creation of differentiated messaging and positioning for Creator Workflows across multiple teams. They will be the subject matter expert and voice of the solution. 

What you get to do in this role:

• Work with fun and talented people that enhance your career and well-being 

• Drive a new and fast-growing GTM vector for ServiceNow that spans our entire business 

• Create differentiated positioning and messaging based on your market understanding, customer knowledge, and sales feedback  

• Build compelling and innovative sales, campaign, and influencer content to accelerate customer and market awareness 

• Own the messaging for product & sales play launches and work collaboratively across product management, marketing, sales, and other stakeholders to grow pipeline 

• Partner with Industry marketing and product teams to develop industry-first messaging and solutions that unlock new markets and opportunities.  

• Educate sales with effective and clear enablement materials to articulate the value and differentiation of ServiceNow solutions. 

• Provide���thought leadership POV for campaigns, analyst influence, and selling differentiation 

• Win over the analyst community with the best articulation of our value proposition and vision. 

• Be the go-to evangelist to speak to the power of ServiceNow’s differentiation in Low Code & Intelligent Automation at industry events 

Qualifications

To be successful in this role you have:

• 8+ years of product marketing experience, preferably with enterprise software in the app dev, automation, or AI