Creative Director, Growth Marketing

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. So, we set aside 1% of sales across Harry’s, Flamingo, and Lume to support our social mission, including through donations to our nonprofit partners.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Role

We are seeking a Creative Director, Growth Marketing to grow and lead a team of talented Creators, Designers, and Strategists that drive our performance marketing creative. This role will support our Harry’s and Flamingo brands by owning full-cycle growth creative development from ideation through delivery  while accountable for creative assets that drive outsized conversion on platforms like Meta, TikTok, Youtube, Audio, Print TV, and more. Here at Harry’s and Flamingo, we recognize that getting our performance creative velocity and content right is critical to reaching our customers and driving growth for our disruptive portfolio.

Responsibilities:

• Team Leadership: Build and inspire a team of creative strategists, designers, editors, and content creators to foster a high-performance, high-energy, winning performance creative team
• Operating model: Design and implement a factory line that consistently generates a high velocity of creative assets to test, optimize, and scale
• Creative Strategy: Set a strategy that enables the Growth marketing team to exceed their ROAS goals, while continually testing and learning to build a pipeline of creative assets.  Steer the ship, in collaboration with channel managers, so the team knows when to iterate on a winning concept vs try something new 
• Creative Briefing: Oversee the briefing process to develop clear and actionable briefs for internal creative teams, external agencies, and creators to produce assets that dramatize our brands’ points of difference to drive conversion
• Creative Execution: Lead the actual development and execution of performance-driven creative assets (video, display, audio, social) that resonate with target audiences and drive measurable results
• Performance Measurement: Oversee the Creative Strategist through the creative measurement framework, KPIs, and reporting processes to track and communicate the impact of creative assets.
• Cross-Functional Collaboration: Partner with our Brand and Integrated Comms teams to ensure lower funnel conversion campaigns are aligned with overarching marketing calendars and upper/mid-funnel media strategies
• Brand Consistency: Ensure creative outputs maintain reasonable brand consistency while adapting to platform-specific requirements and innovations
• Innovation & Trends: Stay ahead of industry trends, exploring new platforms, formats, and storytelling techniques to maintain creative relevance and effectiveness

This might describe you:

• Bachelor’s degree in marketing, design, communications, or a related