GPO Membership Development and Engagement Director
Community Hospital CorporationAbout the role
Community Hospital Corporation (CHC), a DFW Top 100 Employer, is looking for a Director, Membership Development and Engagement responsible responsible for operational tasks associated with the GPO membership sales prospects and current membership. The ideal candidate will have a proven track record in collaborating, customer facing contact, assessing value, and fostering membership engagement.
This is an exciting onsite role at our beautiful corporate offices located in Plano between Legacy West and Grandscape. At CHC we enjoy an outstanding work environment, comprehensive health and welfare benefits including paid fitness facility membership, tuition reimbursement, a generous PTO allowance, free covered parking, and a great company culture.
This position works closely with the VP, Business Development, analytics team, implementation and VP, Supply Chain Operations. The Director, Membership Development and Engagement will work collaboratively to regularly monitor and research member needs, ensure quality and effective prospect communications, engagement and retention levels.
MAJOR RESPONSIBILITIES:
- Support and Implement Membership Growth Initiatives:
- Assist and collaborate with developing and implementing a strategic plan for membership growth, focusing on attracting new members and increasing member retention
- Monitor industry trends, opportunities and challenges related to membership growth.
- Attend introductory meetings with prospective clients to understand current structure, operational tools utilized and data capabilities
- Liaison Activities with intellemark:
- Prospect Qualification
- Establish a process for identifying and validating expected data files and associated spend for pursuit of prospect data
- Establish a process for lead follow up on prospects that have gone through the sales process and have not provided next steps decision
- Assist with establishing and operationalizing implementation offerings/parameters based on prospects ability to provide data, supply chain spend, size, class of trade etc. i.e. GPO Lite, Full Membership Access
- Comprehensive review of preliminary cost analysis results prior to Webex scheduling
- Participate in Sales presentations by coordinating a pre Web-Ex touchpoint and attend presentations as needed
- Establish and execute a standardized executive summary process and template to be shared with prospects after the cost savings sales presentation
- Manage Member Information, Data and Systems:
- Collaborate with the Implementation Specialist and Operations Specialist to map, clean up, and manage workflows and data integrations across the portal and CRM systems.
- Collaborate with Business Development to establish a method with intellemark to update and maintain lead tracking database (Salesforce) with relevant information on targeted clients, contacts, and opportunities.
- Copies of Sales Presentations placed into the Salesforce account record at time of presentation
- Event Representation and Planning:
- Manage State Hospital Association ‘SHA’ relationships by attending conferences, visiting SHA’s as required for business meetings and presentations, administration of executed contracts.
- Collaborate on strategy development for conference engagement, industry/trade organizations, and memberships/sponsorships.
- Attend industry events for networking and relationship building.
- Create and Manage Membership Key Performance indicators (KPIs) and Timelines Related to Membership and Program Success
- Collect feedback via surveys and other interactions from prospects that ultimately did not sign an agreement with Supply Trust and sharing the feedback appropriately within the organization to collaborate on plans enhance the experience
- Collaborate with the Account Management Team to report on member success initiatives and improvement plan/roadmap.
- Develop tools and dashboards within Salesforce that provide the ability to track and report status of sales activity.
- Own the NDA and GPO access contract modification and renewal process which includes address changes, facility additions, access fee modifications, removal of facilities, tracking renewal dates, obtaining amendments and coordinating execution with account managers
- Analyze membership data to identify opportunities for program enhancements and new initiatives
- Prepare reports and presentations on membership growth metrics, campaign and recruitment performance, and market insights
- Tracking and reporting sales estimated savings to the onboarding identified savings, projected to actual r
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