National Acct Dir UroGPO

 

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National Acct Dir UroGPO 

 

YOUR TASKS AND RESPONSIBILITIES

 

The primary responsibilities of this role, National Accounts Director UroGPO are to: 

 

The National Accounts Director UroGPO is the primary liaison with Leadership for Hospital GPOs, Oncology and Urology specific GPOs and in that capacity accountable to negotiate, execute and maintain key customer contracts, rebates and administration fees generating revenue over $800 MM in oncology portfolio products. Further, the (Sr.) Dir. GPOs & National Accounts provides critical input into the strategic customer planning process inclusive of contract strategy, marketing services and field activation. The (Sr.) Dir. GPOs & National Accounts will lead cross functional efforts to promote Bayer’s national presence at high level leadership meetings including but not limited to ASCO, COA, ASCO GU, and the GPO Summit. These meetings are critical for brand/business planning as it pertains to the GPO channel. Further the Sr ONA is a conduit for competitive contracting/ positioning information. Additionally, the (Sr.) Dir. GPOs & National Accounts will be responsible for driving national account strategy and call on national account leadership for key accounts with a national footprint.

 

Execute Customer Strategy and Business Development for National Group Purchasing Organizations

• Deliver and maintain profitable access to national oncology and hospital group purchasing organizations.
• Establish and maintain Bayer’s position as a premier partner with all GPOs.Drive optimal funding/investments of Bayer brands.
• Develop and ensure successful account management product launch strategies, access and uptake in key accounts.
• Lead identification and assessment of new and innovative business opportunities to drive profitable short- and long-term customer partnerships and institutional sales.
• Identify new areas for Bayer to compete, such as startup GPOs, hospital outpatient GPOs.
• Develop deep enduring relationships with key national GPO executives and key decision makers.
• Think and act strategically through joint customer planning,

           performance reviews, challenging the customer and establishing value for Bayer with GPO customers.

• Meet all deadlines for new contracts, pricing and rebate amendments, CDAs, MSAs, and SOWs.

 

Develop and Execute Strategy for National Accounts

• Drive national strategy & coordination of system-wide initiatives across National Account affiliates.
• Build advocates at C-level of target accounts.
• QBRs / contract conversations at HQ level.
• Formulary, pathway & protocol monitoring.

 

Internal Collaborating, Coordinating and Alignment

• Drive strategic insights into GPO contracting strategy, key market service initiatives and field activation plans.
• Analyze and communicate competitive contract/positioning information.
• Engage in brand planning process with marketing squads to strategically integrate GPO offerings and identify new opportunities.
• Lead account coordination with all internal stakeholders including brand squad leads, internal contracting, channel marketing, market access and pricing teams to pull- through customer strategies to GPOs
• Strategically plan and align with channel distribution team to ensure favorable positioning, market access and appropriate customer initiatives. Determine and align data requirements with McKesson, Cardinal, BioCare SD, and Amerisource Bergen (parent organizations for national GPOs).
• Ongoing GPO channel education across relevant teams.
• Enable flow of field-based channel insights internally to enable better understanding of market dynamics and competitive trends that could impact profitable access.

 

Performance Management and Resource Allocation

• Attract and maintain best-in-class account management resources, and drive the refinement of account manager competencies through internal developmental efforts.
• Negotiate contracts and administration fee structure to support our core brands and to ensure appropriate and compliant return of investments.
• Liaise