Business Systems Analyst

The Business Consultant is a key role in driving and communicating the value of our Data Platforms solutions in the clients’ ecosystem. You will understand our Customer Experience technology stack and use that as a framework to develop a deep understanding of how our solutions fit into that framework to enable our client’s vision from the perspective of data flows, process flows, systems integrations and ways of working. You will have the opportunity to work across different industries (Retail, Financial Services, Pharmaceutical, etc.) and with subject matter experts from both Merkle and Dentsu networks to develop recommendations, educational content, and thought leadership that will come together to inform planning, key decisions, technical implementations and ongoing solution operations, growth and road mapping.

Job Description:

Successful candidates for this role display the following:

• Strategic Thinking & Delivery Excellence - You enjoy identifying and solving for complex problems with different approaches and following through to deliver on those approaches.
• Curiosity - you are sincerely interested in marketing and technology. You are a student of successful strategies and an observer of new tactics or emerging technologies.
• Solutioning & Storytelling - You are able to form an opinion, refer to your experience and tell a compelling story adjusting to your audience.

Key Responsibilities

• You will interface with the clients' business and IT stakeholders to understand the business objectives and use cases and connect those use cases to the necessary data availability, ingestion, transformation, enhancement, identification and connectivity for enablement
• You'll lead discovery sessions aimed at understanding the clients' data ecosystem
• You'll interface with the client and multi-disciplinary teams within Merkle to support the project delivery for a variety of project types from pure consulting engagements to solution implementations and ongoing roadmap activities
• You'll synthesize complex information into concise, readable, unambiguous points of view for client and internal stakeholders at multiple levels
• You will perform data analysis as necessary to support the understanding and viability assessment of use case requirements
• You will work with multi-disciplinary teams within Merkle to develop thought leadership material and other internal and external sales content

Qualifications

• 5+ years of experience with data warehousing/database concepts and Customer Data Platforms, specifically Adobe AEP
• 5+ years of experience with marketing and customer experience use cases including analytics, business intelligence and marketing campaign execution
• Knowledge of customer identity resolution concepts including data cleansing, matching and besting
• Experience with data profiling and analysis and process flow diagramming
• Software Development Lifecycle (requirements, scoping, design, build, test, deploy, maintain)
• Fundamentals of project management/change management methodologies (waterfall and agile)
• Requirements management (elicitation, scoping, documentation, approval, traceability, validation, acceptance)
• Experience with data query tools/languages (SQL, Python, and/or familiarity with cloud platform variations- i.e. Snowflake, BigQuery, Redshift, etc
• Experience with work management tools (JIRA, Workfront, and/or other similar requirements or ticketing systems)
• Familiarity with Salesforce Data Cloud, AI agents, AI tools is a plus

This is a 100% remote opportunity where you will be reporting to the CDP Delivery Lead.

The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

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Location:

New Jersey

Brand:

Merkle

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