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Manager, Sales Channel Development

Douglas Dynamics
United Statesfull_timeVerifiedPosted 18 Mar 2025

About the role

WHO WE ARE:

Douglas Dynamics is North America’s premier manufacturer and upfitter of work truck attachments and equipment. Our belief is that our employees and culture are just as important to the company as serving our customers. We place a high value on building a team and working environment where individuals can succeed professionally and personally. As a team member at Douglas Dynamics, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission to serve our customers, to advance your career, and to have room for fun and fulfillment in your daily life.

We would love to have you join our team, where we offer top notch benefits, multiple avenues for advancement and a great working environment.

HOW WE DO IT:

Grow, Improve, and Engage is our focus as an organization to ensure we succeed by executing the right things. These are our Core Values and are How We Win in the marketplace. The Winning Behaviors are what each Douglas Dynamics employee does to support the success of our company. They are the expectations of all of us to help ensure we focus on winning as an organization the right way! Our Winning Behaviors are:

  • Be Customer & Results Driven
  • Anticipate the Possibilities
  • Collaborate & Care
  • Communicate Responsibly
  • Develop Self & Others
  • Get Better Every Day

We are seeking a Manager, Sales Channel Development.

HOW YOU WILL CONTRIBUTE:

Responsible for dealer development and commercial fleet strategies to drive revenue growth and market expansion through WESTERN, FISHER, and SnowEx dealer and distributor sales channels.

Lead, plan and execute dealer development training initiatives and maximize utilization of dealer support programs to enhance, expand, and strengthen our overall market share position with commercial and municipal fleet customers. Support OEM and Allied partnerships leveraging sales channels.

Collaborate with sales and marketing to identify opportunities, develop sales enablement tools, and establish company goals and objectives.

Lead and manage Commercial Product Specialist direct report to execute plans and conduct in-person dealer and fleet training initiatives.

WHAT WE OFFER YOU:

  • A fulfilling career with the ability to contribute to an Industry leader
  • A comprehensive suite of benefits
  • Competitive salary commensurate with experience
  • A generous 401k match
  • Profit sharing for all full-time employees

HOW YOU'LL MAKE A DIFFERENCE:

  • Own and manage strategy for maximizing commercial and municipal fleet sales achieved through indirect channel
  • Possess excellent communication and presentation skills to deliver engaging content and maximize outcomes.
  • Ability to develop compelling value proposition and present to a wide audience of dealer and fleet principles.
  • Be comfortable relaying information and receiving questions and feedback both internally and externally.
  • Maintain commercial and municipal fleet CRM (Salesforce) database, track customer interactions, measure key success metrics, and facilitate collaboration between sales, marketing, and customer success teams.
  • Work side by side with field teams and/or dealers to identify customer needs and business opportunities. Develop sales strategies and prospects/leads to secure commercial fleet business.
  • Gather intel and understand the competitive environment, identify opportunities to compete and win new business opportunities.
  • Propose fleet sales program strategies to maximize dealer participation and sales penetration.
  • Organize and/or participate in various trade shows, dealer open houses, commercial/municipal fleet conferences, end user events and training opportunities.
  • Conduct customer research and analyze data to develop strategic plans and identify potential fleet targets to field sales teams and/or dealers.
  • Partner with product marketing to become a subject matter expert on a

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Company

Douglas Dynamics

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