Senior Manager, Social Media

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.

Job Description

WHAT DOES A SENIOR MANAGER, SOCIAL MEDIA DO?

The Senior Manager, Social Media will lead strategic development and tactical initiatives for a portfolio of business, serving as social media counsel to account staff and external clients.  

Internally, the role works on team planning and growth, internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption, making it a core competency of the organization. Externally, this role is expected to serve as the primary subject matter expert and project owner for a portfolio of business, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharmaceutical industry.   

The Social Media team is a subject matter expert group that works closely with clients and internal teams to enhance the agency and clients’ core competencies in social media, content creation and distribution, and customer engagement. The role also oversees social media analytics and reporting to ensure business KPIs/goals are met. Project oversight is a must to ensure delivery is on time, on budget and on target. The Senior Manager, Social Media has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem.  

This person also conducts social listening research, delving deep into disease areas to unearth insights, provide relevant observations and add data points. Social listening query oversight, data pulls and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification, analysis and curation of influencers within a particular patient population.

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree (or equivalent education plus professional experience) required 

• Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus 

• Applied experience in marketing and advertising, with expertise in digital strategy, media and technology 

• Applied experience in social media and technology 

• Knowledge of paid media and social listening  

• Strong multitasker, problem-solving skills and ability to work in a team environment 

• Strong client relations and business development skills 

• Strategic skill and strong business acumen 

• Ability to delegate and provide direction to others on the team 

• Excellent interpersonal, presentation and writing skills 

• Proven