Director, Demand Generation

Director, Demand Generation

 

Storable is seeking a dynamic and results-driven individual to join our team as the Director of Demand Generation. In this role, you will play a pivotal part in driving demand within the self-storage industry by orchestrating and refining various aspects of our marketing strategy. The ideal candidate will have a proven track record in demand generation, BDRs + lead routing, digital marketing, and comprehensive experience in managing multi-faceted marketing initiatives.

You will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipeline and revenue goals.

Key Responsibilities:

Marketing Strategy:

• Develop and implement a comprehensive strategy, aligning with overall revenue goals and objectives.
• Collaborate with the sales and product marketing teams to understand the distinct characteristics and preferences of key markets in order to build effective campaign plans.
• You'll help strategize how to scale existing channels and launch new and emerging paid media channels, both long-tail performance marketing activation and with a programmatic ABM approach.
• Develop and manage quarterly marketing plans, outlining key activities, channels, targets, and expected outcomes.
• Maintain the health and growth of evergreen marketing channels including always-on drip emails and paid ads.
• Continuously assess and refine plans based on results and market dynamics.

Campaign Development and Execution:

• • Manage Lead Routing:
    • Optimize the activities of Business Development Representatives (BDRs) to maximize lead generation.
    • Implement effective lead routing strategies to ensure leads are efficiently and effectively directed to the appropriate channels.
  • Ideate, plan, and execute multi-channel marketing campaigns designed to resonate with audiences and drive business.
  • Collaborate with integrated marketing to optimize the website, ensuring the presence of lead magnets and properly gated content to capture and nurture leads.
  • Partner with product marketing to develop compelling messaging and positioning tailored to levels of maturity within the self-storage market.

Oversee how campaigns and workflows are built and executed in Hubspot with a tight integration into Salesforce. 

• You'll manage budgets and the cost efficiency of growth marketing spend.

Collaboration and Cross-Functional Partnerships:

• Work closely with cross-functional teams, including sales, revenue operations and product marketing, to ensure seamless execution of campaigns.
• Foster strong partnerships with internal stakeholders to align marketing efforts with business goals.
• Work closely with marketing team members and provide demand generation feedback on all digital and traditional marketing assets.

Measurement and Goals:

• Set and track marketing campaign measurement that ties into pipeline and bookings, regularly reporting on the performance of marketing initiatives.
• Work closely with the revenue operations team to ensure campaigns and measurement are set up properly for maximum business impact. 
• Optimize campaigns based on performance metrics and feedback from the sales team to maximize effectiveness.

Qualifications:

• 7 years experience in B2B marketing, with a focus on growth and demand.
• A passion for leadership with an ability to foster positive, inclusive team environments
• Strong understanding of marketing principles, tactics, and strategies.
• Experience with the following tech stack is a plus: Salesforce, Hubspot, Google Ads, Google Analytics.
• Data-driven mindset with the ability to analyze and interpret marketing metrics.
• Experience working in a collaborative, cross-functional environment.
• Bachelor's degree in Marketing, Business, or a related field.

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.

We’re happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We’re committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.

By ap