Manager, Digital Marketing

Manager, Digital Marketing

Capital One, a Fortune Magazine "100 Best Companies to Work For," is looking for a Manager, Digital Marketing to join our Enterprise Marketing team. In this role, you'll be instrumental in marketing our innovative digital products, ensuring our customers always receive the latest information and updates – from their inbox, to the app, and beyond. You'll not only drive impactful campaigns but also influence the future of our customer experiences.

This role thrives on collaboration, creativity, and data-driven insights. We're looking for someone resourceful, analytical, and self-motivated, with exceptional attention to detail. To succeed, you'll need excellent organization and people skills, the ability to set priorities, problem-solve, multi-task, and work well in a dynamic, rapidly changing environment.

In this role, you will have the opportunity to:

• Create, drive, and execute multi-channel digital marketing campaigns to promote mobile app adoption and engagement, increase customer contactability, launch emerging new products, and connect with our customers during moments that matter.

• Own end-to-end campaign execution, including channel strategy, intent refinement, project and test plan creation, resource management, and measurement.

• Develop campaign creative or copy yourself when appropriate, and/or craft clear, compelling creative briefs for internal or external creative teams to execute.

• When needed, utilize Capital One's web content management platform and/or email builder to implement creative.

• Partner closely with data teams to develop sophisticated customer segmentation and targeting strategies.

• Analyze results and highlight key findings, making actionable suggestions for future testing and optimization.

• Design, implement, and analyze A/B and multivariate marketing tests to continually improve performance.

• Consistently seek out emerging digital channels and marketing tool enhancements, proactively looking for ways to leverage them in your campaigns.

• Be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives.

• Influence prioritization of new or enhanced digital features that will deliver best-in-class experiences for Capital One consumers.

The ideal candidate:

• Has experience developing integrated marketing campaigns across multiple digital channels, including email, site, in-app messaging, and push notifications.

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization.

• Works well with colleagues at varying levels and can tailor their communication style based on audience and seniority.

• Is comfortable operating in whitespace and navigating ambiguity.

• Can manage the details of multiple projects, deadlines, and changing priorities while maintaining high-quality work.

• Is a highly effective communicator and skilled relationship-builder who can influence internal decision-makers with formal recommendations and informal networking.

• Leverages data to inform marketing and creative strategy recommendations.

• Continually asks how we can continue to do things better and identifies areas of opportunity.

Why join Capital One?

Beyond being a "100 Best Companies to Work For," we offer a culture that fosters innovation, collaboration, and continuous learning. You'll work on cutting-edge digital products with a talented team, contributing to experiences that impact millions of customers every day. We believe in empowering our associates to grow their careers and make a tangible difference.

Basic Qualifications:

• Bachelor's Degree or Military Experience

• At least 5 years of multi-channel digital marketing experience

Preferred Qualifications:

• Experience in marketing for financial services or another highly regulated industry

• Experience with integration, merger, or acquisition communications strategies 

• Experience working with cross-functional teams in a matrixed environment

• Effective at communicating with and presenting to executive management in a compelling manner

• Experie