Manager, Global Brand Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

About Us

Universal Pictures Home Entertainment (UPHE) markets and distributes NBC Universal’s film and television offerings across transactional digital and disc formats worldwide. Distributed lines of content include contemporary and classic productions within the company’s expansive entertainment catalog, spanning properties from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, Universal Media Studios and Peacock, as well as from select third-party partners.

UPHE distributes through its own operations in parts of North America, Europe, Asia Pacific and South America and through a variety of licensee partnerships across major territories around the world. The Company is leading the way in exploring innovative technologies and in developing and adapting dynamic new windowing strategies and other initiatives for the evolving global home entertainment market.

Its vast 4,000-plus title catalog is among the largest and most celebrated in the industry, comprising a wide variety of titles and genres. Among its most-prized properties are such franchise as The Fast and the Furious, Jurassic, Despicable Me, Minions, Mama Mia!, Downton Abbey, Shrek,  Back To The Future, Jaws, E.T. the Extra-Terrestrial and the legendary classic monster movies; recent films including Wicked, Oppenheimer and The Super Mario Bros. Movie; as well as such acclaimed television series as the Chicago and Law & Order franchises and The Office.

In addition, UPHE is committed to fostering diversity, equity, and inclusion (DE&I) within its operations and content. As part of Universal Pictures, UPHE benefits from the company's comprehensive DE&I initiatives, which aim to create an inclusive environment both on-screen and behind the scenes.

Job Description

Universal Pictures Home Entertainment entertains audiences around the world, focusing on the transactional in-home business across physical and digital releases of new and library film and television shows.  The global brand marketing team is responsible for developing product and marketing strategies for home entertainment consumers across new release, catalog, and television product.  The brand manager is responsible for the ideation, development, planning and execution of new release home entertainment titles with additional opportunities and marketing initiatives.

Responsibilities:

• Collaborate across the organization to ensure that studio and internal stakeholder needs are being met as it relates to DreamWorks animated and other theatrical new release titles.
• Maintain timelines for release plans including proactively building agendas for regular calls and track deliverables. 
• Manage communication between all relevant parties across both the department as well as the wider divisions across the NBCUniversal portfolio
• Owner of the Marketing P&L. Gather cost information from cross-functional teams, perform analyses, and secure approvals from stakeholders. Develop sales goals and spend recommendations by looking at performance of comp titles and adjusting for market and other factors. Ensure projects come in on budget and profitability is maximized
• Develop marketing briefs and creative asset requests, ensuring that all project creative materials are executed according to strategy. Support International physical and digital teams to greenlight titles, initiate the creation of needed assets, and approve requests. Work closely with SDS (a joint v