Manager, Digital Marketing & Revenue Strategy - University of Maryland

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!

LEGENDS COLLEGE

Legends College provides a holistic service solution unrivaled in the industry. Born out of the impact Legends continues to have across the collegiate landscape, Legends College provides the premium experience company’s 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.

Whether it’s advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics.

THE ROLE   

As a member of the Maryland Athletics team, the Manager, Digital Marketing & Revenue Strategy is primarily responsible for leveraging digital assets to drive revenue through the sale of tickets, donations, and premium hospitality packages for all ticketed sports at Maryland, including but not limited to Football, Women’s Basketball and Men’s Basketball. We are seeking an experienced team member with a positive, proactive, results-oriented approach who can communicate clearly across all platforms and work diligently to create, initiate, manage, and direct marketing strategies to promote sales, create awareness, generate interest, maximize attendance, generate revenue and enhance the overall fan experience. This person will work under the guidance of the Associate Athletic Director of Marketing & Revenue Strategy, as well as the General Manager, Ticket Sales, Premium Seating & Annual Fundraising.

ESSENTIAL FUNCTIONS

• End-to-end management of simultaneous, highly targeted, digital marketing/advertising campaigns, including KPI (i.e. ROAS) assessment and analysis.
• Responsible for ideating, implementing, executing and managing strategic omnichannel marketing campaigns designed to drive revenue through ticket sales, donations and premium hospitality packages to meet the financial goals of the athletic
• Create, implement, manage and optimize dynamic email campaigns through identifying target audiences, maintaining and updating emails lists, and building and launching campaigns to, ultimately, drive revenue.
• Collaborate Marketing & Revenue Strategy team members and all other external operations units to ideate innovative campaigns for the purposes of customer acquisition, expansion, and The campaigns will leverage marketing channels including email, paid/organic social media, webinars and other digital events, etc.
• Lead in developing audience-centric messaging and content that resonates with specific audience segments while ensuring all marketing materials are on-brand, consistent in terms of style, quality & tone, and optimized for search and user experience.
• Plan, develop, and implement simultaneous paid media strategies to convert audience to directly purchase and/or drive new leads through appropriate channels.
• Leverage campaign and audience insights to influence new, innovative approaches to reach our target audiences and develop brand

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or abili