Director, Opinion Leader Marketing

Company Description

Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary blood tests, vast data sets and advanced analytics. The Guardant Health Oncology Platform leverages capabilities to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs across all stages of the cancer care continuum. Guardant Health has launched liquid biopsy-based Guardant360®, Guardant360 CDx and GuardantOMNI® tests for advanced stage cancer patients. These tests fuel development of its LUNAR program, which aims to address the needs of early stage cancer patients with neoadjuvant and adjuvant treatment selection, cancer survivors with surveillance, asymptomatic individuals eligible for cancer screening and individuals at a higher risk for developing cancer with early detection. 

Job Description

As the Director of Opinion Leader Marketing, this individual will lead KOL engagement and advisory boards. To be successful, this role requires strong strategic, tactical, operational, and organizational skills. In addition, this person will need cross-functional collaboration and negotiation skills to partner closely across marketing, medical, and the product team to create and execute a cohesive unified KOL and advisory board plan.

Essential Duties and Responsibilities:

• Lead the creation, execution, and maintenance of the commercial Opinion Leader engagement plan to build, cultivate and maintain KOL relationships
• Develop resources for KOL engagement activities such as a database or similar platform for KOL activity
• Partner closely with our compliance team to ensure we are using appropriate insights and metrics to inform the KOL management strategy and activities
• Own speaker bureau strategy and lead a small team to execute against the speaker program
• Lead the development and execution of commercial advisory boards to inform, uncover opportunities and support brand strategy and launch preparation
• Liaise and communicate with internal stakeholders, including medical affairs and product development,
• Partner with marketing operations and promo to guide our regional conference strategy, and identify opportunities to drive peer-to-peer marketing at conferences

Qualifications

• Strong preference for local candidates
• 10+ plus years of related, relevant experience (i.e., marketing, sales, sales training, market research, thought-leader engagement, medical etc.) required
• Minimum of 4+ years of marketing experience within the pharma, biotech, or diagnostic industries
• Demonstrated experience with opinion leader engagement, advisory board, congress, and peer-to-peer activities
• Prior Oncology Diagnostic/Biopharma experience preferred
• Proven strategic agility with an enterprise mindset and ability to operate with an executive presence
• The ability to partner and collaborate across a broad range of internal and external partners is required
• Proven ability to communicate the complex simply (biomarkers, multiple indications, etc.)
• Strong organizational / time management skills; manage and complete multiple projects
• Strong leadership, communication, and collaboration skills
• Minimum Bachelor’s degree
• MBA (or equivalent) is preferred

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Additional Information

Hybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.

Covid Vaccination Policy:  Starting January 7, 2022, Guardant Health will require all employees to be fully vaccinated to either (a) establish that they have been fully vaccinated against COVID-19; or (b) request and obtain an approved exemption from Guardant’s COVID-19 U.S. Vaccination Policy as a reasonable accommodation, as consistent with applicable laws.  An employee is considered fully vaccinated against COVID-19 two weeks after receiving the second dose of a two-dose vaccine or one dose of a single-dose vaccination. Acceptable vaccines are approved or under emergency use authorization by the U.S. Food and Drug Administration (FDA) and/or the World Health Organization (WHO). In addition, fully-vaccinated employees will be required to maintain their fully-vaccinated st