Senior Manager, Club Social Strategy

 

Overview /Objective: 

The NFL’s Marketing department is seeking a Senior Manager of Club Social Strategy to serve as a key partner and advisor to all 32 clubs, helping to connect league priorities with team-level content strategy and innovation. This role will focus on optimizing social media performance across the ecosystem by identifying trends, developing best practices, and turning data-driven insights into tailored recommendations. The ideal candidate brings deep social media expertise, a collaborative mindset, and a passion for helping teams engage fans in meaningful, measurable ways. Success in this role requires a strong mix of creative thinking and analytical skills, as well as the ability to operate efficiently in a fast-paced, detail-oriented capacity.   

 

Responsibilities: 

• Lead the development and implementation of data-driven strategies to optimize social media performance across clubs’ accounts, with a focus on fan engagement and innovation. 

• Serve as a strategic advisor to clubs, providing 1:1 consultations tailored to each team’s unique content strategy and business priorities. 

• Support the expansion of Club social media efforts in international markets, identifying opportunities and offering scalable solutions. 

• Act as a subject matter expert on social trends and emerging platforms, with a strong understanding of what drives engagement and content consumption.  

• Oversee social reporting, including the delivery of weekly, monthly, event/campaign-based, and ad hoc reports for both internal and club stakeholders. 

• Translate data into actionable insights – identifying emerging trends, performance benchmarks, and strategic opportunities across all platforms. 

• Drive cross-functional collaboration with Marketing, Media, Legal, Club Business Development, and other internal teams to integrate social strategies into broader League priorities and tentpoles – including but not limited to Super Bowl, Combine, Draft, and Pro Bowl. 

• Build and maintain relationships across League departments, clubs, platform partners, and external vendors. 

• Assist in the development of executive-level presentations and decks. 

• Manage and mentor two direct reports. 

 

Required Qualifications: 

• Bachelor’s degree in marketing, communications, business, or another related field. 

• Minimum of 7-8 years of relevant professional experience within the social media space. 

• At least 3 years of experience managing direct reports. 

• Thorough understanding of social media platforms and content performance (including but not limited to TikTok, Instagram, X, Snap, Facebook, Reddit, etc.). 

• Deep knowledge of social analytics and experience with tools such as Emplifi, Zoomph, etc.  

• Experience with driving key business priorities such as tune-in, revenue, and ticket sales through social media. 

• Strong attention to detail and ability to multitask multiple high-stakes projects efficiently.  

• Exceptional collaboration and communication skills, with the ability to work with a wide variety of personnel (from the c-suite to interns). 

 

Preferred Qualifications:  

• Prior experience within sports is a plus, but not a requirement.  

• Ability to translate data into clear, visually compelling presentations and dashboards. 

 

Other Key Attributes / Talent Characteristics: 

• Strong organization skills and attention to detail are extremely crucial to this role. 

• Ability to stay on top of deadlines and thrive in a fast-paced, service-oriented environment. <