Product Manager - Global Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective.  Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry’s most comprehensive menu of tests in a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our Princeton, NJ location is seeking a Global Product Manager for the Core Assays Portfolio. This role encompasses global leadership and direction of upstream marketing activities for the i-STAT systems portfolio (i-STAT 1 and i-STAT Alinity). Responsibilities include the development, management, and execution of strategies and tactical programs to ensure effective product lifecycle management. This position is onsite in Princeton, NJ, with no hybrid or remote options.

What you'll work on

• Responsible for directing global marketing activities associated with on-market Assays (examples: blood gases and chemistries)
• Establish marketing strategies for the portfolio of Cardiac/Coagulation Assays including advertising/promotions, pricing strategy, product development, tactical plan development and execution.
• Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
• Oversee the identification of key segment business drivers, priorities, and growth opportunities.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Develop and execute product education, publication, and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
• Manage ongoing surveillance of emerging technologies and competitive activities
• Plan, manage and execute product discontinuation including development of messaging and communications strategy
• Build strong working relationship with regions and cross functional teams including Labeling & Packaging, Medical Affairs, R&D, Regulatory, Quality, Demand & Supply Planning, Finance and Operations.

Requirements

• B.A. or B.S. Degree
• 4+ years of experience in healthcare marketing and/or sales
• Excellent oral and written communication skills (including presentation and listening skills with senior level staff)