Marketing Manager, B2B Marketing, Retirement

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Position Summary:

The Marketing Manager, B2B Marketing Strategy, Retirement is an integral part of the B2B Marketing Team, supporting Workplace Solutions. The role is responsible for developing and executing marketing strategies to launch new products, drive sales growth, deepen client | intermediary retention, and expand LTV | engagement. This role partners closely with sales, client engagement and product teams to deliver impactful marketing strategies, programs and content to drive results aligned with business objectives and customer needs.

Position Description:

Responsibilities

• Strategy and planning: Design and implement B2B marketing strategies that align with business goals. Analyze market trends, identify target customers, and develop value propositions, positioning and messaging for products or capabilities or segments. Works with internal stakeholders to define marketing initiatives around business objectives and translate customer needs into a well-defined and actionable marketing agenda.
• Campaigns and programs: Create, manage, and measure marketing campaigns across various channels. This includes new product | solution GTM, demand | lead generation campaigns and LTV nurture efforts. Responsible for overseeing the creative briefs, marketing project management, creative development of marketing assets and editorial calendars.
• Content and collateral: Develop marketing collateral, including content that aligns with the Voya's brand voice and value proposition. This includes product marketing materials, sales collateral, case studies, thought leadership, and other core program or digital content.
• Consultative expertise: Serve as a subject matter expert on segment-specific products and marketing best practices and act as a consultative marketing expert with knowledge of Retirement products and services, target audiences, market segments and intermediaries.
• Collaboration and communication: Work closely with sales, product, relationship management and executive teams to ensure marketing efforts are integrated with overall business objectives. Partner with customer engagement, creative development and management teams, CX team, cross-segment marketing, digital and social teams to execute on strategies and program success.
• Continuous improvement: Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience. Socialize best practices and learnings to transform marketing efficiency and effectiveness. Track and analyze marketing metrics, and report on campaign and program performance to senior leadership.

Key skills

• Strategic thinking: Ability to develop and execute impactful marketing strategies for B2B audiences to drive results.
• Communication: Strong verbal and written communication skills, essential for working with internal stakeholders and cross-functional teams, including sales.
• Analytical skills: Proven ability to analyze data, track metrics, and socialize reports to monitor success and inform future decisions.
• Digital marketing proficiency: Experience with various B2B digital marketing tools and platforms to develop a cohesive integrated online presence.
• Collaboration: Experience working with cross-functional teams, particularly sales, client relationship management and product management; marketing operations and sales support teams. 
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