Digital Transformation Director, Marketing

Company Description

BLEND360 is an award-winning, new breed Data & AI Solutions Company focused on powering exceptional results for our Fortune 500 clients. We are a growing company—born at the intersection of advanced analytics, data and technology.  

Who we are:

People are everything here at BLEND360.  We are inspired by advancing our Client’s most critical initiatives, products and projects by matching our clients with the right talent. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers of the talented people we work with every day. When you work at BLEND360, you will:

• Collaborate with a smart, passionate group of people who are invested in your success.
• Partner with an impressive list of clients, who value Blend360’s services and the world class experience we deliver with every engagement.
• Thrive with a company and leadership team who are committed to growth.

Job Description

Role Overview

Come build your future, while being the reason millions of people find a brighter financial future. The Digital Transformation Director, Marketing plays a key role in structuring the enterprise marketing capabilities in terms of its governance structure, business processes, and business information. This person aligns strategic goals and objectives with decisions regarding products and services; partners and suppliers; organization; capabilities; and key business and technology initiatives. The primary focus is the business motivations, business operations and business analysis frameworks and related networks that link these aspects of the enterprise together. The Digital Transformation Director, Marketing works to develop an integrated view of the enterprise using a repeatable approach, cohesive framework, and available industry standard techniques.

Responsibilities

• Understand current state and required steps to transition users to new tools and processes
• Influencing a senior leaders and executives and navigating sensitive organizational topics effectively
• Leading an at-scale digital transformation, organizational change management  and alignment of a broad range of working models to deliver an E2E customer outcome within Financial Services
• Experience with Target Operating Models especially for IT Departments considering impacts on organization, job descriptions, processes, and finance
• Continually look for opportunities to innovate and improve processes
• Work with CRM and PRM business leads to help drive alignment and standardization of requirements and processes where possible
• Provide effective leadership and management of continuous improvement disciplines for all applicable products & services supporting processes and procedures which will provide
• Coordinate the daily activities of his/her team to meet targets
• Promote a safe work environment and adhere to ISO standards and regulatory requirements
• Work with other managers and individual contributors to maintain a culture of trust and understanding product focus and operational excellence
• Lead the accurate and timely Design, Build, Execution, Quality Assurance and Delivery of initiatives evolving and optimizing campaign design and build and ensure alignment to strategic objectives
• Enable target audience (client and prospects) pre-design (profiling, forecasting and sizing) in support of campaign business case and requirements development

Qualifications

• Minimum of 10+ years relevant experience within marketing or MarTech functions for financial services
• Experienced in leading modern technology led transformation at-scale with organizational change models for enabling high performing technology talent across engineering, architecture, data and analytics
• Demonstrated ability to analyze and work through complex business problems
• High level general management skills, including leading, negotiating, communicating and team building
• Deep understanding of how Systems Development Lifecycle (SDLC) is applied with effective controls and monitoring for Financial Services
• Seasoned executive with strong stakeholder management and influencing skills at the C-Suite

Additional Information

All your information will be kept confidential according to EEO guidelines.