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Country Manager - Greece

Betsson Group
Maltafull_timePosted 3 Jul 2026

About the role

<p>You will have full responsibility for the Greek market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Greek market includes both online casino and sportsbook operations.<br><br></p> <p><strong>Responsibilities</strong></p> <ul> <li>Lead and develop best in class team of local experts and professionals </li> </ul> <ul> <li>Drive revenue growth through customer engagement </li> </ul> <ul> <li>You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Greek market </li> </ul> <ul> <li>Accountable for customer life cycle from acquisition to retention  </li> </ul> <ul> <li>Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends </li> </ul> <ul> <li>Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys </li> </ul> <ul> <li>Optimise daily operations to improve quarterly performance and meet annual revenue targets </li> </ul> <ul> <li>Responsible that all executions are compliant in their market </li> </ul> <ul> <li>Follow closely the competition and industry/market trends <br><br></li> </ul> <p><strong>Requirements</strong></p> <ul> <li> Bachelor's degree in business, sales, or marketing </li> <li>More than 10 years’ experience in marketing or commercial positions  </li> </ul> <ul> <li>At least 3 years of experience at a senior strategic level  </li> </ul> <ul> <li>Direct experience working on Greek market </li> <li>Solid people management experience </li> <li>Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success </li> </ul> <ul> <li>Gaming retail experience will be considered an asset </li> </ul> <ul> <li>Excellent skills in communication, both verbally and in writing </li> </ul> <

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Company

Betsson Group

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