ETF Business Development Regional Advisor Consultant - East Region

Job Requisition ID: 92564 

 

This position could be based in the following alternate locations: Atlanta, GA (Georgia); Arlington, VA (Virginia); Baltimore, MD (Maryland); Bethlehem, PA (Pennsylvania); Boston, MA (Massachusetts); Charleston ,SC (South Carolina); Charlotte, NC (North Carolina); Fort Lee, NJ (New Jersey); Greenwich, CT (Conneticut); Jersey City, NJ (New Jersey); Lawrenceville, NJ (New Jersey); Melville, NY (New York); Miami, FL (Florida); New York, NY (New York); Palm Beach Gardens, FL (Florida); Philadelphia, PA (Pennsylvania) 

 

 

The Regional Advisor Consultant (RAC) is a key ETF-focused sales professional responsible for independent business development within strategic growth advisor segments, with a strategic emphasis on the Registered Investment Advisor (RIA) channel. This role owns ETF asset growth through targeted outreach, product positioning, and relationship cultivation. The RAC is expected to demonstrate strong ETF expertise, proactive territory management, and the ability to generate new opportunities across RIAs, independent advisors, and underserved channels. The Regional Advisor Consultant (RAC) is an integral part of the team and the sales distribution efforts of New York Life Investments.

 

New York Life Investments is seeking a results-driven RAC to lead sales efforts across East Coast region, with a focus on our expanding lineup of Exchange-Traded Funds (ETFs). As a key member of the NYLIM distribution team, you will serve as a consultative partner to financial advisors and institutions, driving ETF asset growth through strategic business planning, relationship management, and expert product positioning.

 

This role will work in the RIA channel—empowering financial professionals with actionable ETF insights and solutions.

 

 

What You’ll Do:

 

• Own and execute a territory-level ETF growth strategy focused exclusively on strategic growth advisor segments, including RIAs, independents, and emerging practices.
• Independently generate new ETF business through proactive outreach, virtual and in-person meetings, webinars, and advisor events.
• Identify and engage untapped advisor relationships, with a strong emphasis on delivering ETF solutions tailored to the unique needs of fiduciary-based practices.
• Deliver ETF-specific technical insights, including product structure, portfolio applications, and capital markets positioning, to support advisor adoption.
• Develop a pipeline of new ETF opportunities, with a focus on growing AUM across differentiated client types and expanding reach beyond Advisor Consultant business plans.
• Act as the primary ETF business development contact within your assigned advisor segment and territory.
• Collaborate with ETF Product, Capital Markets, and Marketing teams to align outreach efforts and contribute feedback from the field.
• Drive sales and market adoption of a targeted lineup of NYL Investments ETFs, with a concentrated focus on a specified group of products aligned with firm strategy.
• Cultivate and manage relationships with financial advisors, institutional clients, and key distribution partners focused on ETF strategies.
• Leverage deep understanding of portfolio construction, index methodologies, and active vs. passive ETF strategies to position NYLIM products competitively.
• Articulate the structure, trading mechanics, liquidity, creation/redemption process, and tax efficiency of ETFs to clients.
• Coordinate with NYLIM’s Internal Advisor Consultants, Capital Markets Desk, and ETF Product Specialists.
• Provide regular market commentary and ETF flow analysis.
• Partner with internal stakeholders to support ETF product launches, messaging, and innovation.
• Utilize CRM and sales analytics tools to track activity and adapt strategies.
• Lead business development efforts with a particular emphasis on the Registered Investment Advisor (RIA) channel, delivering ETF solutions tailored to the needs of fiduciary advisors.
• This role will cover the Northeast and Southeast Regions. 

 

 

 

What You’ll Bring:

 

• Demonstrated success in ETF business development across RIA and independent channels.
• Experience launching new territories or building relationships from the ground up.
• Ability to work autonomously in a fast-paced, entrepreneu