Sr. Manager, B2B eCommerce

No Relocation Assistance Offered
# 160384 - New York, New York, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

 

 

As a critical lead of the eCommerce team, you will drive the professional digital experience to new heights, with a keen understanding of the Colgate Oral Pharmaceuticals (COP) business. You are a cross-functional effective leader that overcomes challenges, while leading the day-to-day business operations. As a change agent, it will be important to bring the broader professional organization along on this journey; to have fun learning through both failure and success; and to bring an innovative mentality.

 

The B2B eCommerce Sr. Manager will lead site operations, merchandising, marketing, and day-to-day execution to drive traffic and sales across the B2B platforms. In addition, you will own and drive the ongoing digital roadmap defining new opportunities to drive growth through the business channels. As the key professional touch point, the sites have to promote and deliver an outstanding shopping and education experience, while simultaneously achieving monthly sales and conversion KPI’s, all while growing Colgate Professional lifetime value.

 

 

What you will do:

• Report to Sr Director & GM DTC & Personalized Marketing on performance, sales results and build a long term strategy to grow the B2B eCommerce business. 
• Influence & onboard Colgate Professional Sales Team to drive incremental growth on website, develop marketing material & training. 
• Be recognized as the subject-matter guide in the B2B e-Commerce experience across the organization.  
• Develop strategies to drive awareness, traffic and conversion, including but not limited to: performance marketing, search, in-office, social, influencer, and PR to support growth plans and key initiatives. 
• Collaborate with cross-functional teams to deliver short and long-term tactics that elevate the end-to-end customer experience.
• Handle third party agencies on the development of marketing campaigns and on-site engagement, including optimization to drive visits and sales.
• Lead and develop the site merchandising strategy and UX/UI experience to drive sales.
• Responsible for championing the B2B digital roadmaps, including organizational change and training, working closely with Global IT (GIT), Marketing, Education, and Sales to enable new capabilities.
• Partner cross-functionally on CRM and email marketing strategies to drive professional engagement as well as professional lifetime value.
• Lead comprehensive site testing and optimization program to drive outstanding site usability for professionals.
• Partner with GIT to influence global tech capabilities and roadmap 
• Responsible for monthly and quarterly sales reporting. 

 

 

Required Qualifications:

• Bachelor’s degree
• 10+ years of experience in digital marketing, eCommerce or related fields or 8 years of experience + MBA
• Experience in leading B2B and/or DTC businesses.
• Consistent track record in driving incremental revenue by using performance marketing, pricing, and product performance.  
• Experience in developing marketing tactics to drive traffic and improve conversion.  
• Expertise in using data to make strategic decisions on site usability, UX/UI, and optimization.
• Proven track record handling product merchandising and assortment to drive online sales.  
• Excellent in collaborating and working with cross-functional teams.  
• Ability to analyze website performance metrics and drive user behavior, translate metrics into actionable insights, and grow online sales through optimization of user engagement.
• Comfortable with leading cross functional decision making processes with all levels of people.

 

 

Preferred Qualific