Publisher, Business Development (Remote)
Publicis GroupeAbout the role
Job Description
About this role:
CORE Private Exchange is Epsilon’s programmatic exchange platform that enables publishers to directly connect to Epsilon and Publicis demand. The Publisher Business Development role is responsible for establishing strategic partnerships with web, app and CTV supply partners as well as working with them on the implementation of Epsilon publisher identity solutions. As a Publisher Business Development Rep, you are responsible for the complete sales cycle including prospecting, contract negotiation, integration and overall ensuring successful long-term relationships by achieving long term publisher monetization goals.
Responsibilities:
- Prospect, develop and close new relationships for CPE with a focus on large scale, high quality direct publishers
- Clearly understand and communicate the benefits of CORE Private Exchange (CPE) and various solution sets that will establish strong, long-term relationships
- Successfully negotiate contract terms with publisher
- Maintain a clear understanding of publisher goals and communicate business trends that drive product development
- Collaborate with internal teams/stakeholders cross functionally to identify new solutions that will improve our publisher offering and grow new publisher partnerships
- Proactively identify new revenue opportunities that support changing publisher business needs
- Work closely with the Media Development team to ensure continued success and growth of publisher accounts
Requirements:
- Min 2 years of online advertising experience with 1-2 years of experience in digital/publisher sales.
- Established relationships with digital Publishers
- Experience in negotiating publisher contracts
- Experience in closing new business on a consistent basis to meet quarterly revenue objectives
- Strong analytical, sales and written skills
- Well-developed communication and presentation skills
- A clear understanding of Digital Media as it relates to web, app, Display, and CTV supply
- Strong understanding of publisher monetization goals
- Strong communicator with excellent interpersonal skills and able to handle multiple tasks while working in a fast-paced environment
- Understanding of marketplace trends, competitors, and related technologies including SSPs, DSPs, DMPs
- Experience using Salesforce or similar CRM tools
- Ability to work independently and collaboratively in a team environment
- Some travel required
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
- Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance
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