Director, Digital Marketing

About Sonova:

Sonova is a leading provider of innovative hearing care solutions. With a commitment to improving the lives of people with hearing loss, Sonova develops and manufactures cutting-edge hearing aids, cochlear implants, and wireless communication solutions. Our mission is to empower individuals to communicate freely and enjoy the richness of sound in all aspects of their lives.

 

Position Summary:

Sonova is seeking a dynamic and experienced Director of Digital Marketing to lead our digital marketing efforts. Reporting directly to the Vice President of Marketing & Omnichannel, the Director will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and sales across all digital channels. This role requires a strategic thinker with a deep understanding of digital marketing trends, technologies, and best practices, as well as proven leadership skills to inspire and guide a high-performing digital marketing team.

 

Responsibilities and Duties:

• Develop and execute innovative digital marketing strategies to enhance brand visibility, drive customer acquisition, and increase sales.
• Lead the development and implementation of integrated digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and display advertising.
• Take full ownership of website navigation, content, and optimization to ensure optimal user experience and engagement.
• Drive continuous optimization of digital marketing initiatives through data-driven insights and analytics.
• Collaborate cross-functionally with teams across the business to align digital marketing efforts with overall business objectives and customer needs.
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and make recommendations for innovation and improvement.
• Lead, mentor, and develop a high-performing digital marketing team, fostering a culture of collaboration, creativity, and continuous learning.

 

Job Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA or advanced degree preferred.
• Minimum of 8-10 years of progressive experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful digital marketing, e-commerce and omnichannel strategies that drive measurable results.
• Deep understanding of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, content marketing, and digital advertising.
• Strong analytical skills and proficiency in web analytics tools like Google Analytics and Adobe Analytics.
• Proven experience in website design and optimization.
• Experience gaining buy-in and leading complex projects and initiatives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
• Strategic thinker with the ability to translate business goals into actionable digital marketing initiatives.
• Creative problem solver with a passion for innovation and continuous improvement.
• Experience in the healthcare or medical device industry is a plus.