Marketing Specialist - Automation and Electric

Company Description

Working at Knobelsdorff 

Along with building state-of-the-art projects, we build meaningful careers, lasting opportunities, and teams of dedicated individuals who truly own their work. As a leading turnkey specialty contractor specializing in Automation, Electric, Energy, and Power Services, our team tackles challenging, cutting-edge projects that provide opportunities to build new skills, confidence, and gain valuable hands-on experience in a variety of different industries. We tackle industrial electrical installations, advanced automation systems, and renewable energy solutions. 

Since our founding as a family-owned company in 1988, we've grown while staying true to our core value. Starting your career with Knobelsdorff means joining a culture that values your contributions, moves quickly, takes calculated risks, and celebrates team members who step up and own their work. 

If you're ready to join a team where your voice matters, your growth is supported, and your impact is celebrated, Knobelsdorff (KE) is the place for you. 

Job Description

Job Purpose

This role supports the Electric and Automation divisions by leading marketing strategy, content development, and brand communication across platforms. You’ll be responsible for creating compelling messaging, driving campaigns, and helping field and office teams win new work through high-impact marketing programs. Success in this role means telling the KE story with clarity and confidence, all while upholding our commitment to Safety, People, Passion, and Performance. If you're someone who takes pride in doing things the right way and thrives in a fast-moving environment, this position is built for you.

What You’ll Do

You’ll be part of a team that gets things done, works with purpose, and takes pride in the results. Your day-to-day responsibilities may include:

• Build and execute marketing plans aligned with Electric and Automation divisional goals
• Launch lead-generation and brand-awareness campaigns across target industries
• Translate technical services into customer-focused content
• Develop proposals, one-pagers, video scripts, email campaigns, and case studies
• Collaborate with BD and estimating to support sales with tailored messaging and tools
• Drive brand positioning and campaign messaging that reflects KE’s fast-paced work
• Monitor market trends, lead funnel performance, and competitive positioning
• Support trade show and event strategy in partnership with the Events team
• Report marketing ROI and optimize based on analytics
• Ensure message consistency across touchpoints and platforms

Qualifications

What You Bring

You’re someone who shows up ready to work hard, learn fast, and contribute to a team that takes pride in doing things right. Successful candidates typically bring:

• 5+ years of B2B marketing experience, preferably in construction, automation, or industrial services
• Strong copywriting skills and the ability to simplify complex technical ideas
• A track record of marketing program success in fast-paced environments
• Hands-on project management skills and cross-functional team collaboration
• Experience navigating conversations with field teams and executives
• Familiarity with CRM platforms, marketing automation, and video production is a plus

Additional Information

Pay Range

We believe in paying for the value you bring to the team, and we aim to be competitive in every market we hire in.

Pay Range: $70,000 – $100,000 per year plus discretionary incentive opportunities

Total Rewards 

As a full-time employee at Knobelsdorff, you'll have access to a comprehensive benefits package designed to support your health, wellbeing, and future. 

• 100% employer-paid health and dental coverage for employees 
• HSA contributions to support your medical expenses 
• Company-paid life insurance and disability coverage 
• 401(k) with competitive company match 
• Profit sharing and performance-based incentives 
• Paid weekly with competitive wages 
• PTO, six paid holidays, and education reimbursement 
• Exclusive employee discounts through Working Advantage 

We believe your work should be rewarded with more than just a paycheck. At KE, we invest in your total wellbeing. 

Physical Requirements 

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodation may be provided for individuals with disabilities. 

Typical requirements may include:

• Ability to sit, stand, and walk