Marketing Manager (Remote - NY Tri-state Area)

At TixTrack, we support our clients by creating superior ticketing solutions for performing arts and cultural institutions through a combination of modern technology, beautifully simple design, and the art of listening.

Headquartered in the heart of the Broadway Theatre District, NYC, we are a small, but growing team of hardworking, highly motivated individuals. With a presence across both the US and UK, we are passionate about our work and driven to innovate with our customers to solve current and future challenges with new solutions.

Even with a highly dispersed, largely remote workforce, we stay connected through our Slack channels, virtual events and regional meetups. Come see how we “role”.

About The Role

The Marketing Manager supports the Strategy & Growth team in driving demand, acquiring new business, and contributing to revenue growth within the performing arts sector. As one of the core drivers of TixTrack’s marketing function, this generalist role manages the full marketing funnel in a fast-paced SaaS environment, with broad ownership across demand generation, growth marketing initiatives, sales support, industry events, social media, email campaigns, and marketing collateral development. This position reports directly to the VP, Strategy & Growth.

This position is full-time and primarily remote, with occasional in-office presence as needed. Candidates must be located in the NY Tri-state area within one of the following states: Connecticut, New Jersey, New York. Candidates may be required to travel and/or meet up in-person from time to time.

About You

• You are a marketing generalist who thrives in a fast-paced SaaS environment, comfortable owning the full funnel from demand generation through sales enablement, and able to quickly shift between strategy and execution as priorities evolve.

• You have a track record of building and running targeted, segment-specific campaigns that drive measurable pipeline, and you use data and insights to continuously improve performance across channels.

• You are a strong collaborator who partners closely with Sales and cross-functional teams, proactively connecting marketing strategy to real-world conversations and demos.

• You are a clear, thoughtful communicator, able to translate complex solutions into compelling messaging that resonates with performing arts and venue leaders.

What You'll Do

• Own and optimize full-funnel pipeline generation programs across digital channels, partnerships, and industry events to drive growth among theaters, performing arts centers, and commercial venues.

• Develop and manage ICP-targeted campaigns for key market segments with tailored messaging and content for each.

• Build and maintain sales enablement resources, including one-pagers, pitch decks, battlecards, case studies, and marketing materials that resonate with box office leaders and venue executives.

• Collaborate with the VP, Strategy & Growth and cross-functional team members to align messaging for online and in-person demonstrations , meetings, email sequences, and prospect nurture campaigns.

• Lead marketing planning and support for key industry events and conferences (such as INTIX, APAP, IAVM, and regional arts gatherings), including logistics, promotion, and post-event follow-up.

• Write and edit copy across channels: landing pages, website, outbound emails, digital ads, social channels, and more.

• Act as the internal champion for TixTrack’s brand/style guidelines and be a resource to other colleagues to ensure all messaging and collateral are aligned and represent the brand.

• With the VP, Strategy & Growth, analyze campaign performance and continuously improve pipeline generation, conversion rates, and channel ROI.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities, that are required of the employee for the job. Duties, responsibilities, and activities may change at any time with or without notice.

What You'll Bring

Minimum Requirements

• 4-6 years of experience in B2B SaaS marketing, ideally at a high-growth company; experience in ticketing, live entertainment, or the arts sector is a plus

• A strong generalist who understands how to prioritize and pivot quickly across multiple marketing needs

• Proven track record of running segment-specific campaigns tha