Senior Product Marketing Manager

Us

We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and digestive health, women’s health, skin and dermatological health, oral care, pediatrics, gut-brain function, metabolic function, and nutrition.

Our consumer innovations are commercialized under Seed® with a mission to bring much-needed precision, efficacy, education and perspective-shifting science communication to the global category of probiotics. And our environmental research is conducted under SeedLabs, which was founded to develop novel bacterial interventions to enhance biodiversity and restore ecosystems impacted by human activity. LUCA Biologics, our women’s health biotech company co-founded with Dr. Jacques Ravel, develops living medicines targeting the vaginal microbiome for urogenital and reproductive health.

Founded in Venice, CA with a global team across Europe, Australia, Asia and North America, Seed Health was co-founded by Ara Katz and Raja Dhir, alongside a scientific board comprised of leading scientists, researchers, and clinicians across the fields of microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition.

• seedhealth.com • seed.com • luca.bio

As a Senior Product Marketing Manager at Seed, you will work cross-functionally to inform product and channel expansion, owning the audience strategy, positioning, and messaging of products.

You will develop core foundational narratives that articulate USPs, benefits, claims, and key differentiators, which can evolve alongside our science and clinical research. As the nucleic storyteller of a product, you will construct and reconstruct the narratives that achieve the goals of any channel or marketing initiative, creating novel ideas that continue to reiterate the innovation and differentiation of our products. To do this, you incessantly track the market, competitive landscape, new emerging science, clinician insights, consumer trends and the nooks and crannies of /reddit to inform your work. You collate these inputs and ideas into briefs that inspire creative, copy, growth and design teams to bring your ideas to life. You know you are good at your job when competitors start scaling copycat messaging you spun up 8 weeks ago. 

You deeply understand the world of (and care deeply about) consumer health, especially supplementation and nutrition—major bonus points for gut health, probiotics, prebiotics, postbiotics, and microbiome. You also have extensive multi-channel experience, working across DTC, Retail, and Wholesale. In the areas you aren’t a domain expert, you have a clear methodology to get up to speed both commercially and scientifically. Once you immerse, your best work emerges from deep synthesis of all inputs and results in world-class, and if applicable, scroll-stopping, marketing.

Most importantly, these are not just numbers in a spreadsheet to you. These are products that can change people's lives and reflect the work of scientists who have committed their lives to our field of work, so our words, the intention behind them, our accountability, integrity, and how we show up in the world matter deeply to you—from thorough QC to unique storytelling. 

Who you are

• 7+ years of experience in product marketing with a proven track record of successfully launching, marketing and continuing to optimize hero health and wellness products.  
• Proven ability to develop go-to-market strategies mapped to applicable audience segments, USPs, claims and benefits. 
• Human-centered thinker who can own competitive and customer research and infuse learnings into product messaging and experiences
• Experience working closely with clinical, legal, and compliance partners in a highly regulated environment
• Deep experience launching new channels, particularly in Retail and Wholesale 
• Exceptional organizational skills with the ability to manage multiple work streams simultaneously and prioritize initiatives based on goals 
• Track record of collaboration with Growth partners to shape and deliver breakthrough creative work that resonates with the target audience  
• Galaxy-class verbal and written communicator to d