Event Marketing Specialist
TranscarentAbout the role
Who we are
Healthcare is more confusing, more costly, and more complex than ever. Transcarent is a health and care experience company on a mission to empower Members to stay healthy by providing them with unbiased information, trusted guidance, and easy access to high value care where and when they need it. You will be part of a world-class team, supported by top tier investors like 7wireVentures and General Catalyst, and founded by a mission-driven team committed to transforming the health and care experience for all. We closed on our Series C funding in January 2022, raising our total funding to $298 million and enabling us to respond to the demand for rapid expansion of our offering.
Transcarent is committed to growing and empowering a diverse and inclusive community within our company. We believe that a team with diverse lived experiences, working together will strengthen our organization, and our ability to deliver "not just better but different" experiences for our members.
What we look for in our teammates
We are looking for teammates to join us in building our company, culture, and Member experience who:
- Put people first, and make decisions with the Member’s best interests in mind
- Are active learners, constantly looking to improve and grow
- Are driven by our mission to measurably improve health and care each day
- Bring the energy needed to transform health and care, and move and adapt rapidly
- Are laser focused on delivering results for Members, and proactively problem solving to get there
What we look for in this role
Proven experience managing and delivering successful events across an organization. A successful cross-collaborator with a passion for tracking business metrics and adapting strategies as necessary. Lastly, an interest in growing within the healthcare technology industry.
In this role, you will...
- Develop and define Transcarent’s events strategy and communication and commercial goals, strategies, and plans to support brand recognition in the community in collaboration with the Senior Events Marketing Manager and Director of Communication
- Plan, execute, and work with key stakeholders on conference sponsorships, including the coordination of logistics such as equipment, catering, marketing collateral, promotional giveaways, and company travel requirements
- Own the quarterly events calendar for internal and external events
- Report to the Senior Events Marketing Manager, and work with the communications team to plan and execute Transcarent’s various employee and corporate events
- Collaborate with cross-functional stakeholders to ensure there is a cohesive and creative pre-event, at-event, and post-event strategy to facilitate event success and outcomes
- Oversee events measurement, including engagement, lead generation, return on investment, and report on impact of events as well as measuring objectives for events by type, size, and location.
- Identify, develop and manage relationships with hotels, venues, vendors, caterers, etc.
- Manage production and compilation of event materials and handouts such as invitations, presentation packets, evaluation forms, name tags, signage, follow up mailings, and any last-minute requests
- Handle on-site event management and supervise support staff required for events
- Administer events data in Salesforce.com, analyze the data and/or run reports to track trends
- Be expected to travel approximately 2-3 times per month
What we’re looking for:
- Experience managing large scale events, including planning, execution, and reporting
- Outstanding vendor management and organization skills with an eye for negotiation and improvement opportunities
- Experience leading and executing event participation/sponsorship contracts and then fulfilling the deliverables, including logistics such as booth selection, lead retrieval, bag drops, etc.
- Experience managing the multi-channel marketing event experience to boost event engagement and return on investment, including email, direct mail, web, and social marketing programs
- Strong ability to operate in a fast-paced environment and manage a high-volume event calendar
- Ability to work in a complex, highly collaborative team environment and the ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans
- Excellent written and spoken communication skills with the ability to write marketing collateral in multiple tones/voices as appropriate
- Superb organization skills and deadline and schedule oriented, yet able to flex with dynamically c
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