Campaigns Manager

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

The Opportunity:

Join Iterable's dynamic Global Campaigns team as a Campaigns Manager, ABM & Customer Marketing! This is an exciting opportunity to take the next step in your career by owning two critical marketing functions: generating expansion pipeline from our loyal customer base and helping accelerate new business deals through strategic, 1:1 Account-Based Marketing (ABM) programs. You'll partner directly with Sales and Customer Success to build and execute creative campaigns that make a measurable impact on revenue. If you are a results-oriented marketer looking to grow your strategic skills and see your work directly influence the business, this role is for you.

What You'll Deliver On:

• Consistent Customer Pipeline: Generate a consistent and predictable pipeline from the existing customer base through targeted, full-funnel marketing campaigns.
• Impactful Sales Acceleration: Shorten the sales cycle and improve close rates for strategic new business opportunities by executing high-touch, 1:1 ABM programs.
• Strategic Campaign Development: Contribute to the development of high-level campaign strategies and effectively present plans to stakeholders to secure buy-in and ensure alignment.
• Strong Sales & CS Partnership: Act as a key marketing partner for Sales and Customer Success on target accounts, ensuring programs are collaborative and meet their needs.
• Flawless Campaign Execution: Translate campaign strategies into detailed execution plans for cross-functional teams, outlining deliverables, timelines, and messaging to ensure a successful rollout.

Key Responsibilities:

• Collaborate closely with Sales and Customer Success to identify key opportunities for customer upsell/cross-sell and to research strategic ABM accounts for personalized engagement.
• Build, launch, and manage multi-channel customer lifecycle campaigns and bespoke 1:1 ABM plays designed to drive pipeline and accelerate deals.
• Participate in and help lead regular planning and feedback sessions with Customer Account Managers (CAMs), Customer Development Representatives (CDRs), and Account Executives (AEs) to refine ongoing marketing plans.
• Partner with our content, product marketing, and design teams to create compelling messaging and assets tailored to specific customer segments and high-value prospect accounts.
• Monitor, measure, and report on the performance of customer and ABM campaigns, providing actionable insights for optimization. Key metrics include meetings booked, opportunities generated, customer account engagement, sales cycle velocity, and pipel