Director, Go-To-Market & Campaigns Lead, PfizerForAll

ROLE SUMMARY

The Brand Strategy and Campaigns team at Pfizer is responsible for driving the enterprise brand strategy and launching compelling corporate campaigns. The Director, Go-to-Market & Campaigns Lead will play a pivotal role in owning the go-to-market strategy and promotional plans for scaling PfizerForAll, a groundbreaking platform that improves healthcare accessibility.

This leadership position requires a candidate who can establish and effectively communicate a strong vision for the platform. They will lead a cross-functional team to execute with excellence, ensuring that the go-to-market strategy aligns with business objectives and delivers tangible value. The ideal candidate will bring a relentless focus on driving business results through performance-driven marketing.

Executive presence is essential for this role, as the Director will interact with key stakeholders and senior leadership. They should have a proven track record of producing exceptional creative work and possess a deep understanding of digital marketing, including websites, paid, earned, and owned media.

The Director, Go-to-Market & Campaigns Lead will have the opportunity to shape the future of PfizerForAll and make a significant impact on healthcare accessibility. They will be instrumental in developing and executing go-to-market strategies that drive awareness, engagement, and adoption of the platform, ultimately helping individuals find care and access Pfizer services.

ROLE RESPONSIBILITIES

• Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs
• Develop and own the go-to-market strategy and promotional plans for scaling PfizerForAll, a platform aimed at improving healthcare accessibility.
• Drive roadmap and promotional plans for PfizerForAll, partnering closely with PfizerForAll Product Lead
• Refine and scale PfizerForAll positioning and messaging alongside identifying new growth opportunities working closely with the Business Units
• Partner with Product Lead, Market Research and UX research to deeply understand customer needs, conduct research and implement best practices across the PfizerForAll journey
• Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management 
• Oversee development of industry-leading consumer and HCP integrated paid, earned, owned and partnership strategies
• Establish and effectively communicate a strong vision for the platform, ensuring alignment with business objectives.
• Lead a cross-functional team to execute the go-to-market strategy with excellence, driving awareness, engagement, and adoption of PfizerForAll.
• Deliver business value through performance-driven marketing, utilizing digital marketing channels such as websites, paid, earned, and owned media.
• Interact with key stakeholders and senior leadership, demonstrating executive presence and effectively communicating the value proposition of PfizerForAll.
• Produce exceptional creative work that resonates with target audiences and drives engagement with the platform.
• Stay up-to-date with industry trends and best practices in digital marketing to inform strategies and optimize campaign performance.
• Collaborate with internal and external partners to ensure seamless execution of go-to-market plans and maximize reach and impact.
• Shape the future of PfizerForAll and make a significant impact on healthcare accessibility by driving awareness, engagement, and adoption of the platform.
• Measure and analyze campaign performance to identify areas of improvement and optimize marketing efforts for maximum effectiveness.

BASIC QUALIFICATIONS  

• Bachelor’s degree, with a preference for advanced degree  
• 10+ years of experience in brand marketing, consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brands
• Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
• Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
• Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company. Preference for global experience across markets, cultures, and languages
• Track record of successfully pulling through brand campaigns across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities