Senior Product Marketing Manager

ArmorCode is on a mission to supercharge security teams with a new model to reduce risk and burn down critical security tech debt. With its AI-powered ASPM platform, ArmorCode integrates with all your security scanners across applications, infrastructure, containers, and cloud to unify and normalize findings, correlates them with business context and threat intel through adaptive risk scoring, and orchestrates security workflows to empower developers to remediate issues without disrupting their flow. ArmorCode delivers unified visibility, AI-enhanced prioritization, and scalable automation for customers so they can realize a complete understanding of risk, respond at scale, and collaborate more effectively.

Enterprises of all sizes scale their security effectiveness by more than 10x and maximize their ROI on existing security investments with ArmorCode through managing Application Security Posture, Risk-Based Vulnerability Management, Software Supply Chain Security, DevSecOps, and Risk & Compliance. ArmorCoders believe in 5 core values: Hungry. Humble. Hardworking. Honest. Human. Our organization is powered by exceptional professionals who bring fresh ideas and passion to their roles, believing that nothing is beyond reach when our "5H" principles are applied. In their work and professional relationships, ArmorCoders commit to excellence and experiences that leave an impression.

About the Role:

As a Senior Product Marketing Manager at ArmorCode, you will play a pivotal role in driving the go-to-market initiatives and positioning for ArmorCode’s AI-powered ASPM Platform. This individual will be responsible for developing product messaging, crafting compelling content, researching competing solutions, enabling sales teams, and executing marketing campaigns that drive product adoption and customer engagement. You will become an expert in our key use cases, customer journeys, and our competitive landscape. You’ll also work cross-functionally with our marketing and product teams to help drive the go-to-market aspects of product launches, in addition to other key initiatives.

What You’ll Do:

• Content Development: Ensure our target audience has what they need to make informed purchasing decisions about ArmorCode at every step of their buying journey (e.g., web copy, ads, whitepapers, case studies, blog posts, demo videos, product tours, presentations)
• Product Positioning: Craft clear and compelling product messaging that differentiates ArmorCode’s solutions in the application security and infrastructure security markets.
• Market and Competitive Intelligence: Conduct market analysis to understand customer needs, competitive landscape, and emerging trends in our cybersecurity market.
• Sales Enablement: Equip sales teams with the necessary tools, collateral, and training to effectively communicate the value of ArmorCode’s Platform.
• Demand Generation: Support efforts including campaigns and regional marketing, by building programs that align with our global strategy.
• Cross-functional Collaboration: Work closely with Product Management, Sales, and Customer Success teams to align marketing strategies with business objectives.

Qualifications

About You:

• 5-7+ years of product marketing experience in the cybersecurity or B2B SaaS market.
• Education: Bachelor’s degree in Cybersecurity, Marketing, Business, Computer Networking, Computer Science, or a related field.

Ideal Skills:

• Knowledgeable of cybersecurity frameworks and challenges faced by CISOs and security teams.
• Strong understanding of application security, vulnerability management, and related technologies.
• Excellent written and verbal communication skills with confidence in creating blogs and website copy.
• Diligent in developing buyer personas and creating value propositions that resonate with multiple audiences.
• Experienced in conducting market research and competitive analysis.
• Confident public speaker for delivering webinars, briefings, and internal training.
• Great at storytelling and transforming technical details into compelling narratives.
• Able to work collaboratively across teams and manage multiple projects simultaneously.
• Impeccable attention to detail and ensuring consistency across messaging, webpages, and collateral.
• Familiar with marketing and sales tools such as Asana, Salesforce, Google Suite, and Slack.

Why you will love Armorcode

• Career Growth Opportunities: We believe in promoting from within and provide career progression paths, enabling our employees to advance in their careers
• Work-Life Balance: We understand the importance of a healthy work-life balance, offering flexible ho